introNetworks Webinar Series

"Five Steps To Using Social Media to Make Your Next

Event A Massive Success"

Wednesday, May 27, 9 am Pacific

With

Stephen Nold, CEO, Founder,

MeetingTechOnline

Mark Sylvester, CEO

introNetworks

Before we start…

Chat Live with us on Twitter

Today’s Conversation

Tech Plan: Foundation

• Create plan that includes tangible objectives with measurable results.

• Take inventory of your resources and budget and be realistic.

• While many social media tools can be low cost, they can also quickly become resource intense if you let them.

• Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.

Technology Plan

Purpose Driven Community

Focus on Message

• Choose the solution(s) that best matches your organization’s technical objectives

• Not all social media solutions fit every show objective. • Create an interesting, relevant message

• David Meerman Scott: value of creating an exciting message.

• Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion.

• Promote and distribute your message via many distribution channels.• Be creative and find ways to use video, blogs, twitter and

photos.

Focus on Message

Budget Resources

Post Event

Resources•introNetworks, free

Educational Webinar series•Tradeshow Week, Event Tech Blog•BlogWorld•David Meerman Scott Case Studies•MTO Summit San Francisco, October

21-22

Thanks For WatchingFor more information on MeetingTechOnline

• stephen@advontech.com

• http://www.meetingtechonline.com

• @stepnold (twitter)For more information on Mark and introNetworks

• mark@intronetworks.com

• http://www.intronetworks.com

• @marksylvester (twitter)Webinar Replay – in 24 hours

• http://www.intronetworks.com/webinars.aspx