1

Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonredd

Win the Internet Marketing GameIntroduction to Online Marketing

View this presentation online at: http://www.coryon.com/ignitor-spring-2015

Sierra Commons Ignitor Course Fall 2015

Can Online MarketingGrow Your Business?

What is Marketing?

5

Here’s What!Marketing 101 (in 1 slide)

Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!

What is Online Marketing?

7

Let’s Start with the Basics• Start with a persuasive website• Website visits from many sources

Search Engines (SEO)Social Media

Pay for It – Facebook, Sponsored SearchVideoEmailLots More OptionsPromote in Social Media

Can you SimplifyYour Online Marketing?

Make a Plan

Start with Lessons from Search Engine Optimization

4 Simple Steps to SEO

Keyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest

11

People are Searching for your Business…Right Now!

What are Keywords? The Exact Ways People Search Google

What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends Ubersuggest.org is good too.

What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website? Create Keyword-Focused Landing Pages

12

Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like

Excel. Create sheets for groups of related keywords.Go back to Keyword Planner with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords that

will be used for landing pages. Check out Ubersuggest.org to for Google suggested search.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Look at related keywords then narrow down searches.

13

Internet Marketing Resources(Sorry for the small font)

Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video

Moz.com SEO for Beginners Guide• moz.com/beginners-guide-to- seo

SEMPO Guide to SEO• sempo.org/?page=seo_fundamentals

Discover what really works in optimization• marketingexperiments.com

Online marketing magazines / articles• practicalecommerce.com• webpronews.com• socialmediaexaminer.com/

SEO Glossary• seoglossary.com/

Dive Deep = Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com

Tools to Research Your Market:

Consume Social ContentSurvey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

15

How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Social signals from popular social sites Links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

16

Why does Google PageRank Matter?

It does matter, but it’s complicated…• Key to Google figuring out which pages are important.• How does your website do in the Google Popularity

Contest?• PageRank not a reliable indicator…

17

Link Quality depends on:• Content of page – Is the link related, natural?• PR of linking page (scale of 0-10)• Keywords in links can help but be careful!

Google PageRankPageRank reflects the quantity and quality of incoming links. Links vote for better websites.

searchengineguide.com/orbidex/2002/0207_orb1.html

In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.

18

Google PageRank Logarithmic Scale

quicksprout.com/2011/08/31/does-google-pagerank-really-matter/

19

Google Places for BusinessGoogle Maps Listing

Find your business on Google Maps search or add your business to Google Local https://www.google.com/business/placesforbusiness/

• Find your business and verify • Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks• Consider Google Adwords Express

Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.

20

Google+ LocalClaim your Local Search Listing

Main Factors for Better Ranking• Claim your listing• Customize your listing• Address in the city of the search• List in the right categories• Number of citations• Linking to your webpage• Customer reviews• Keywords in business name

and Places page

Go to http://moz.com/local-search-ranking-factors for more info

What is Content Marketing?

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

Blogging can be the Hub of your Online Marketing

Brainstorm Topics (Oh no, it’s a spreadsheet)

Content Calendar (Oh no, it’s still a spreadsheet)

Guest Blog Led to Hundreds of New Signups

Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

Are you ready to stand out?

Target Your MarketPlan ContentCreate FocusMeasurement

=Simplified Marketing

The Big Picture

Don’t GetOverwhelmed

SimplifyYour Marketing

33

THANK YOU!

Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/ignitor-spring-2015