Problem interview & Mindset

INGITE CANVAS

CAN YOU FIND EARLY ADOPTERS?

CAN YOU SELL EARLY ADOPTERS?

CAN YOU BUILD A PRODUCT THEY LOVE?

?

Can you… get lots of customers?

How most startups launch

Business Plan LaunchProduct Development

Learning happens here!Months / Years

Warning!!! What happens if you don’t it problerly

0 /1700

Series1

0 50 100 150 200 250 300 350 400

1 day

365 days

Do you want to waste 365 days?

Lean Startup

Customer Interviews

ProductDevelopment

Business Model

Learning happens here! Months / Years

Interviewing Advice

Be super nice

1 Small talk

2 Smile and laugh

3 Fun

4 Gifts or props

Have empathy

1 Reward

2 Emphatic stories

Note taking

1 Look for emotion

2 Keywords / phrases

3 Template

Mindset

This can save me months and years!

This is what the world’s best entrepreneurs do!

I am open to being wrong!

Customer insight is the key to startup success!

Customer insight is the key to startup success!

I will find a way or make one!

Be like when finding customers.

Talk to them like Keep looking until you find one

behaving like

Paul Smith X X A bigger problem was having no time!

XX X

X X

X X X

Mark Briggs

Sipho NdlovuMichael

Mandy

Greg

Linda

Julian

Richard

Siya

24

X

X

6

Older customers

Lived in a rural area!

CAN YOU… find early adopters? Customer definition

1 Do 1 round of interviewing

2 Write up actual results

3 Analyze what you have learned- Improve customer definition- Change the customer defintion- Better define the customers - Better define the problem - Find a bigger problem

Customer problem

Expected result

Actual result

Insights

Plan a new experimentCustomer definition

Goal: Improve your ability to find early adopter (Customers with a problem they have taken action to solve / dissatisfied with current solution)

2 Write your actual results on a sticky note and stick it on the canvas

Customer problem

Expected result

Actual result

Insights

Customer definition

Customer problem

Expected result

1 / 10 Spent money, time or effort

10 / 10 Spent money, time or effort

Keep running experimentsCustomer definition

1 Plan experiment 2 Do problem interviews 3 Analyze results & improve 4 Plan new experiment

Customer problem

Expected result

Actual result

Insights

Customer definition

Customer problem

Expected result

1 / 10 Spent money, time or effort

10 / 10 Spent money, time or effort

Actual result

Insights

Customer definition

Customer problem

Expected result

Actual result

Insights

Interview customers

• Get out of the building

• Conduct customer interviews (Phone or face-to-face)

• Aim to do at least 5 per hour (Ideally)

• Aim to run and analyse 3 experiments

• Next presentation at 13:00

• Feel free to ask for help from Justin or Paul after each round of interviews