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Magento: what is it,and is it for me?
@PeacockCarter
Who are we?
@PeacockCarter
Orange!
Author of 4 books on Magento
We’ve worked with clients including the Scottish Government, University of Edinburgh, University College Dublin, City & Guilds, and more…
Peacock Carter have worked with Magento since 2008.
Magento was founded in 2008…
…the same year Obama was elected!
Image: public domain
What isMagento?
@PeacockCarter
“Magento is the eCommercesoftware and platform trusted by the world’s leading brands.”
magento.com
Feature rich
Extensible
Serious ecommerce
What Magento is not
@PeacockCarter
A blogging platformModules exist, but are poor!
Most clients use WordPress.
A silver bullet!Magento won’t solve all of your current issues (out of the box, anyway)Needs to be supported by a strategy for marketing/development
Who usesMagento?
@PeacockCarter
www.christianlouboutin.com
www.nikestore.com.au
www.harveynichols.com
www.made.com
www.janenorman.com
store.liverpoolfc.com
www.sodastream.com
www.mothercare.ie
Magento features
@PeacockCarter
Catalogue managementCategoriesProduct typesAdvanced pricing rulesTiered pricing for bulk discountsLayered navigationProduct reviews
CustomerAccountOrder historyAddress book managementDownloads
Cart and checkoutOne page checkoutShipping optionsPayment optionsTax ratesEU VAT validation
Promotion NewsletterUp-sells & cross-sellsCoupon codesCustomer groupsSales reporting
SEOXML sitemapsMetaAutomatic URL creation
More!MultisiteMultilingualMulticurrency
Enterprisevs
Community
@PeacockCarter
CommunityFree to useComprehensive
EnterpriseAnnual licenseFeatures++
Enterprise features
@PeacockCarter
CMS+More developed; page hierarchy tool
Content stagingBranch, merge and launch
Full Page Cache = faster store!
Dynamic up-sell/cross-sell rules
Gift registry
Store credit
Return Merchandise Authorisation
Magento myths
@PeacockCarter
1. Magento is slow
1. Magento is slowCaching + Server
2. Magento is for enterprise
2. Magento is for enterpriseSmaller businesses use it very
successfully
3. Magento is hard
3. Magento is hardKnowledge & training
Is Magento for you?
@PeacockCarter
✓ Serious about selling online✓ Comprehensive backend✓ Integration heavy (?)
✘ Out of the box ecommerce✘ Software as a Service
Magentofor developers
@PeacockCarter
Reputation for a steep learning curve
Reputation for a steep learning curveBetter documentation, better community
Designers/themersNeat theming frameworkGood responsive base themeWell abstractedFlexibleDocumentation is good, and
getting better
DevelopersClear, modular approachGood communityHeavily extensible“Mind blowing” systemMagento UDeveloper qualifications
…but mostly
The annual Magento Imagine conference in Vegas ;)
(+ events in London/Europe)
Had fun? Learned something?
@PeacockCarter
facebook.com/peacockcarter
