1

MAXIMIZE YOUR HOLIDAY REVENUE

October 2014

2

eCommerce Holiday Pains We Fix

*sources available in notes section

3

Top 6 Reasons Why Site Speed & Availability Matter

Long User Wait Times & Unstable Site Impact…

1. User Experience

2. Conversions

3. Cart Abandonment

4. Negative Reviews

5. SEO Ranking

6. Customer Retention

REVENUE

&

REPUTATION

4

3 Main Causes for Site Downtime

1. Infrastructure outages – typically occur at the database and

application server tiers

2. Code updates pushed to a production website - human errors

during this process cause around 40 percent of all disasters

3. Website migration - happen quite often across multiple clouds or

private data centers

5

5 Main Causes for Slow Site Speed

Availability1. Type of Content – static vs. dynamic, flash, video, images, third

party content

2. Location – location of database tier, application delivery

controllers, application server tier and web & mobile users impacts

latency

3. Redundancy & Load Capacity – traffic spikes and server deaths

slow down site speed (or worse, cause outages)

4. Mobile vs. Web users - while Content Delivery Networks (CDN’s)

help decrease latency for computers, they don’t for mobile latency

5. Concurrency – simultaneous processing instead of sequential

processing of load.

6

CLOUDMAESTROCrank up performance and boost conversions

• Eliminates downtime

• Accelerates applications

• Orchestrates intelligent traffic

and capacity management

7

Intelligent Traffic

Optimization(ADC’s)

Predictive Right-Sizing(ADC’s and App. Server)

Autonomous

Self-Healing Software

Web Content

Acceleration

Security

CloudMaestro

Improve page load

times by up to 200%

Guaranteed uptime

99.999% or better on

CloudMaestro

Handle up to a 10x traffic spike

Cloud Agnostic

DDos and WAF

Protection

UserUsersTraffic Optimization

Content Delivery

Monitoring/Collecting

Web Acceleration

Security

Auto-scaling

8

We Keep Constant Watch on Your Customers Experience

CLOUD 2

CLOUDMAESTRO

• The only Application Delivery

Network Fabric that delivers:

• The highest performance

ADCs

• Auto-scaled application

servers

• Integrated security

• All as a turnkey service that

operates across public,

private and hybrid clouds

8

Monitoring

Cloud

Control

CLOUD 2

Database Tier

Application Delivery Controllers

Application Servers

Cloud 1 Cloud 2

ADC ADC ADC

AS AS AS

9

CloudMaestro’s Powerful Dashboards Help You Drive

Your Business’ Success

9

Daily and primary source for business health and

decision making

• Show current, aggregate and delta on key metrics

• Leverage existing partnerships

• Fully customized by the user

Example Metrics

• Daily/Hourly Revenue

• Total Checkouts

• Abandonment Rate

• Conversion Rate

• Page Load Time

• Source (mobile vs. desktop)

10

RESULTPROCESS

Case Study: Treehouse Brand StoresPAIN = Cyber Monday Availability (acquired 2014 by NASDQ:GKNT, $150MM rev)

Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $10MM Annually

After implementing

Lagrange Systems’

CloudMaestro,

uptime has

been increased

to 100%

while supporting a 2x-

3x increase in

traffic

CHALLENGE

Eliminate downtime,

especially during spikes in

volume such as

Cyber Monday

Revenue and Reputation

at risk:

2012 Cyber Monday

Outage estimated

at $80k in

lost revenue

CloudMaestro’s predictive scaling keeps capacity

ahead of demand, preventing overloads and outages

11

RESULT

With CloudMaestro, the

site was able to exceed

forecasted demand

while maintaining a

less than 2 sec

page load time (customer requirement)

PROCESS

WTSO Page Load Times

CloudMaestro’s improvement to overall performance

increases as site traffic increases

Case Study: Winestilsoldout (WTSO.com)PAIN = Slow Site Speed

Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: 2,500 to 25k

transactions/day

CHALLENGE

Increase their website

performance (speed) by

500 percentat peak load, while

ensuring the site is always

available

12

QUESTIONS?