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DATA-DRIVEN MARKETING04/15/2023
Introduction
AGENDA
…
• Why us
• How we work
• What we do
• Feedback
• Roundtable & next steps
Because we work in a structured way
RISE + SHINE
Why us
WHY US
AUDIENCE ENGAGEMENT
To close the sale, you need to open the relationship.
And be trustworthy.
Trust is the glue of effective communication.
It's the foundational principle that holds all relationships.
Because we have a culture of believing
WHY US
CONSUMER CENTRICITY
The highest achievement of marketing & communication
is to touch prospects + clients at those moments
that most influence their (next) purchase decision.
Data-driven marketing allows for 1-on-1 relationships.
Because we have a culture of believing
WHY US
THE ONE LIFE STAND
Life cycle programming is about mixing the excitement
of a one night stand (contests + campaigns)
with the trust of a marriage (content + value).
In life, we need both.
Because we have a culture of believing
WHY US
FAST KPI-DRIVEN RESULTS
Feedback is the breakfast of champions.
Clear objectives help us measure the success of our actions.
All our projects start with setting the KPIs.
Because we have a culture of believing
RISE + SHINE
How we work
Intake meeting
Setting MarketingObjectives & KPI’s
per target audience
Content strategy
Planning
Analysis of existing data
Analysis of technical and functional needs
Advice tool selection
Tool configuration
Data setup
Design: Email templates, landing pages, forms
copywriting, visuals, A/B testing…
Flows: if/then scenarios
Inbound & Data enrichment
Marketingcommunication
& Life time cycles
Monthly results & follow-up
Databasestatus dashboards
Quarterly steering meeting
Strategy Technology Doing it Reporting
How we workBecause we work in a structured way
RISE + SHINE
What we do
11
OUR SERVICES Because we offer what you need
RISE + SHINE
Feedback
Roundtable & next steps
