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Slides from a basic course on internet fundraising. This goes through the various tools to generate income online such as ebay, google adsense, online donations, using search engines
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Internet Internet FundraisingFundraising
Jon MatthewsJon Matthews
ContentContent
IntroductionIntroduction Why use the InternetWhy use the Internet Health warning?!Health warning?!
Ways of using the Internet to fundraiseWays of using the Internet to fundraise
Where to startWhere to start
Resources Resources
Internet FundraisingInternet Fundraising
New New interactiveinteractive ways of using ways of using the internetthe internet
Adopted as tool for Adopted as tool for fundraising fundraising
Why use the InternetWhy use the Internet
It is cheap! It is cheap! Demonstrate a progress organisationDemonstrate a progress organisationProvide unrestricted incomeProvide unrestricted incomeRequires little effort to maintainRequires little effort to maintainThere is a potentially huge audience out There is a potentially huge audience out therethere
The audience!The audience!
200,000 Labour Party members200,000 Labour Party members
2,000,000 Amnesty Int’l members2,000,000 Amnesty Int’l members
18,000,000 eBay.co.uk users18,000,000 eBay.co.uk users
£100,000,000+ UK online giving£100,000,000+ UK online giving
200,000,000 MySpace accounts200,000,000 MySpace accounts
1,000,000,000 + internet users1,000,000,000 + internet users
Growth of online givingGrowth of online giving
Value for moneyValue for money
On the downsideOn the downside
Getting noticed
Technological breakdownLegality
No get rich quick
““How to use the Internet”How to use the Internet”
Social NetworkingSocial Networking
Having friends can payHaving friends can pay YogiYogi FacebookFacebook MyspaceMyspace
Builds links and widens presenceBuilds links and widens presence
FacebookFacebook
Talk to your supportersTalk to your supporters
BlogsBlogs
ForumsForums
Enable user generated contentEnable user generated content Listen and reactListen and react
Loss of control and BrandLoss of control and Brand
You tubeYou tube
Not direct income but can Not direct income but can be excellent publicitybe excellent publicity
Amnesty InternationalAmnesty International
‘‘my story’my story’
LinkedInLinkedIn
Del.icio.us -Del.icio.us -social bookmarkingsocial bookmarking
del.icio.us is a del.icio.us is a social bookmarkingsocial bookmarking website, it website, it is designed to allow you to store and share is designed to allow you to store and share bookmarks on the web.bookmarks on the web.This has several advantages:This has several advantages:Access bookmarks from anywhereAccess bookmarks from anywhereShare your bookmarks publiclyShare your bookmarks publiclyFind other people on del.icio.us who have Find other people on del.icio.us who have interesting bookmarks and add their links to your interesting bookmarks and add their links to your own collectionown collectionYou have access to the links that everyone You have access to the links that everyone wants to rememberwants to remember
And also…And also…
Shelter - www.buildacity.org.uk/Shelter - www.buildacity.org.uk/
Online donationOnline donation
Enable supporters to give directly to Enable supporters to give directly to your organisationyour organisation Quick and easy to set upQuick and easy to set up Easy for supporters to giveEasy for supporters to give Services already set up to help (some free)Services already set up to help (some free)
www.charitygiving.co.uk/www.charitygiving.co.uk/
www.charitychoice.co.uk/CharityRegistration.aspwww.charitychoice.co.uk/CharityRegistration.asp
www.cafonline.orgwww.cafonline.org
www.justgiving.com/process/raisemoney/www.justgiving.com/process/raisemoney/
Asian Tsunami:Asian Tsunami:
In 24hrs “20.3 million raised 25% via In 24hrs “20.3 million raised 25% via online donationsonline donations
Over £13 million taken online in 2005/6 in Over £13 million taken online in 2005/6 in UKUK
30% of new regular givers do so online30% of new regular givers do so online
Search enginesSearch engines
Generate income from using search enginesGenerate income from using search engines
Generate a Generate a fewfew pence per search pence per search
Search engines qualitySearch engines quality
No cost to your supporters No cost to your supporters
www.everyclick.com/www.everyclick.com/ http://clicknow.org.ukhttp://clicknow.org.uk www.charitychoice.co.ukwww.charitychoice.co.uk
Online LotteriesOnline Lotteries
The Unity LotteryThe Unity Lottery Materials are personalised Materials are personalised The cost is £1 but with one The cost is £1 but with one chance per week to winchance per week to win£50 set up fee£50 set up feeCauses however see 50p Causes however see 50p in the poundin the poundwww.unitylottery.co.ukwww.unitylottery.co.uk
Great Weather lotteryGreat Weather lottery Players pay £1 a week Players pay £1 a week 6 Draws a week6 Draws a weekOffer a range of lotteriesOffer a range of lotteries£10,000 prize £10,000 prize £50 set up fee, lots of good £50 set up fee, lots of good materials providedmaterials providedCauses see around 35p in Causes see around 35p in the poundthe poundwww.theweatherlottery.comwww.theweatherlottery.com
Profit potentialProfit potential
Lottery Members:Lottery Members:
Profit per Week Profit YearProfit per Week Profit Year 100 100 £50 or £2,600£50 or £2,600 200200 £100 or £5,200£100 or £5,200 500500 £250 or £13,000£250 or £13,000
AdvertisingAdvertising
Google AdsenseGoogle Adsense Google AdSense matches ads to your site's Google AdSense matches ads to your site's
content, and you earn money whenever your content, and you earn money whenever your visitors click on themvisitors click on them
BannersBanners Income from visitorsIncome from visitors Work in same way as AdsenseWork in same way as Adsense
Control of contentControl of content
http://www.ukbanners.com/http://www.ukbanners.com/
Online shoppingOnline shopping
AmazonAmazon Will generate 5-10% for purchases made Will generate 5-10% for purchases made
through your sitethrough your site Search bar / recommendationsSearch bar / recommendations No cost to your supporterNo cost to your supporter
eBay (Mission Fish)eBay (Mission Fish)
Individuals can sell goods and donate percentage Individuals can sell goods and donate percentage of sale to your organisationof sale to your organisation
Quick and easy to set upQuick and easy to set up
Developing new servicesDeveloping new services Online shopOnline shop
Its fun and excitingIts fun and exciting
Attractive to younger supportersAttractive to younger supporters
Its easy to doIts easy to do
Other sites….Other sites….
buy.atbuy.at shopping portals for charities "with shopping portals for charities "with over 100 big name retailers", generating over 100 big name retailers", generating funds through commission on purchasesfunds through commission on purchases
Vouchers4charityVouchers4charity Around 30 different Around 30 different major retail groups Gift Vouchers / major retail groups Gift Vouchers / Greetings Cards can be bought online, Greetings Cards can be bought online, with 3% of voucher value donated to with 3% of voucher value donated to charitycharity
WidgetsWidgets
Widgets are bits of online information Widgets are bits of online information attractively displayed on a website,attractively displayed on a website,
They draw their content from another They draw their content from another source source
Other people can post your badge on their Other people can post your badge on their sitessites
Where to startWhere to start
Integrate to overall funding strategyIntegrate to overall funding strategyPlan you website / content Plan you website / content Try one thingTry one thingPromote itPromote it
Part of strategyPart of strategy
Who is fundraising aimed at?Who is fundraising aimed at?
What will money raised be forWhat will money raised be for
How will you promote itHow will you promote it
Don’t try too much at onceDon’t try too much at once
Your WebsiteYour Website
How easily is your site foundHow easily is your site found
Make it easy to participate (3 clicks) Make it easy to participate (3 clicks)
Make it Legal – under 18’s and Data Make it Legal – under 18’s and Data ProtectionProtection
SecuritySecurity
Consider your donorsConsider your donors
Tell them about your work and the people Tell them about your work and the people you helpyou help
impACTimpACT
Earmark donations for activitiesEarmark donations for activities
What is the impact of your workWhat is the impact of your work
Listen to supportersListen to supporters
Engagement of supportersEngagement of supporters
Donors; are changing!Donors; are changing!
Less committed – more a consumerLess committed – more a consumerHave more access to informationHave more access to informationMore demanding – what is in it for them!More demanding – what is in it for them!More cynicalMore cynicalMore comfortable with new mediaMore comfortable with new media By 2016 the 20 something's workforce will By 2016 the 20 something's workforce will
never have been without internet never have been without internet
How do donors like to be communicated How do donors like to be communicated withwith
Engaging supportersEngaging supporters
Story telling Story telling Blogs –start conversationsBlogs –start conversations VideoVideo
Make it personalMake it personal WidgetWidget
NetworkNetwork
Publicise eventsPublicise events
Share photosShare photos
What you can do tomorrowWhat you can do tomorrow
Register with EbayRegister with Ebay
Register with EveryclickRegister with Everyclick
Set up online giving accountSet up online giving account
Let people know about your websiteLet people know about your website
Useful resourceUseful resource www.itforcharities.co.uk/secure.htmwww.itforcharities.co.uk/secure.htm www.nfpsynergy.net www.nfpsynergy.net
Excellent reports on Web 2.0Excellent reports on Web 2.0 www.nfp2.co.uk www.nfp2.co.uk www.icthub.org.ukwww.icthub.org.uk
Jon MatthewsJon Matthews
01597 82535901597 825359
[email protected]@jonmatthews.co.uk
www.jonmatthews.co.ukwww.jonmatthews.co.uk