DESIGN

MARRONE Customization  

Structure:• Elaboration  and  good  knowledge  of  the  metal  sheet• Efficiency  of  performance  • “Traceability  process”:  3d  development  of  the  project• Manifactureprocess:  design/prototype  approval,  building  the  kitchen  following  the  

customer’s  request  • Reliability  of  the  brand  (references  as  communication  tool)• Resign  (open  kitchen,  attention  to  details  for  example  handles)

DESIGN

MARRONE Customization  

Strategies:• From  manufacturing  company  to  brand  company  (good  references)• From  national  to  meta  national  (learning  from  the  outside  but  keeping  the  

tradition  of  made  in  Italy)• Niche  production:  from  OEM  (external  collaboration)  to  direct  channels

DESIGN

PIER Focus  on  design  

Process:• Manual  skills• Employees  know  how  about  materials  and  process• Prototyping  (from  paper  to  textile)  • Learning  from  international  fashion  schools• Link  btw  made  in  Italy  know  how  and  design  avantgarde

DESIGN

PIER Focus  on  design  

Strategies:• Human  resource  management:  importance  of  employee’s  commitment  • Ancient  know  how  • New  communication  strategies  (no  newspaper  but  fashion  blogger  and  celebrities)• Advanced  technology  (laser)• “online  continent”:  virtual  presence  must  be  counterbalanced  by  a  physical  

presence  (stores)

TECHNOLOGIES

MARRONE

• Laser  • Does  not  digitalize  as  symbol  of  technology  as  competitors  do,  but  applies  the  

technology  to  develop  traditional  products

PIER

• Laser• High  R&D  • Production  agreements  with  luxury  brands