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Sameer Paterl on how to accellerate business performances with Enterprise 2.0 strategies
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The 21st Century Collaborative Enterprise
Sameer PatelThe Sovos Group
Sovosgroup.com
The Changing State of the Customer in the Era of Social Web
The Implications of this Shift on Business
How 21st Century Enterprises Need to Capitalize on The Opportunity
[email protected]| @sameerpatel
A deep proficiency that enables a company to deliver unique value to customers.
- Gary Hamel, CK Prahalad
Core Competency
WHY? The Emergence of the Social Customer
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Sales &Marketing<<
You Controlled the Message
Your Prospect and Customers
Their Money
[email protected]| @sameerpatel
>
Not Anymore
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Your Prospect and Customers
Their Networks
Their Money
[email protected]| @sameerpatel
They want the Best Answers….And Only From the Experts.
Implications of the Social Customer
Goods Sold =
Ability to Satisfy
Implications of the Social Customer
Goods Sold =
Goods Produced
The Case for the Collaborative Enterprise
How We Market How We Design and Fulfill
How We Operate
How We Market Today?How We Market Today
Marketing in the 21st Century Collaborative Enterprise
Marketing and
Support
Customers
Wrap the Best Minds Around Customer Needs
Partners
Employees
EmployeesEmployees
EmployeesSuppliers
The Silo’d Enterprise
The Result
How We Market Today?
Marketing in the 21st Century Collaborative Enterprise
Marketing and Support
R&D Product Design
Suppliers
Partners
CUSTOMERS
Wrap the Best Minds Around Customer Needs
Today's Operational Design
R&D and Innovation Production and Support
Operationally Efficient for Ourselves
How the 21st Century Collaborative Enterprise Operates
R&D and Innovation Production and Support
CUSTOMER
Operationally Efficient for the Customer
CUSTOMERINNOVATION
Consumers Operates in the ‘Me’ Web
Consumers
Engagement
Data
Content
How Customers Engage
[email protected]| @sameerpatel
How Organizations Engage
Heightened risks and costs of building, marketing and selling productsIneffective engagement models to sell what customers want to buy
Today’s Process Centric Design
Organizations Operate in the ‘Systems’ [email protected]| @sameerpatel
`Designing Around the Needs of the Customer
Process Engagement+Business Activity
How the 21st Century Collaborative Enterprise Operates
How the 21st Century Collaborative Enterprise Operates
People At The Core of Business Activity
Caveat Emptor
PRODUCTIVITY
SHARING
REPLACING PROCESS
GETTING SOCIAL
TECHNLOGY APPLICATION
THESE ARE NOT END GOALS
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X
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X
[email protected]| @sameerpatel
Customer Centricity
Customer Centricity
ENTERPRISE 2.0 – What is it?
Strategically Planning for Collaboration in Context
Customer Centricity
Operational Efficiency
Innovation
Drive Revenue
Lower Cost
Reduce Risk
Accelerating Performance
Employees, Customers,
Partners and Suppliers
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ENTERPRISE 2.0 – What is it?The Opportunity
The Social Web exposes the true sentiment and needs of your customers….
[email protected]| @sameerpatel
ENTERPRISE 2.0 – What is it?The Opportunity
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Collaborative Enterprises Drastically Reduces Customer Acquisition Costs….
[email protected]| @sameerpatel
ENTERPRISE 2.0 – What is it?The Opportunity
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You Own Most of the Ingredients Already….
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ENTERPRISE 2.0 – What is it?The Opportunity
[email protected]| @sameerpatel
And The Collaborative Enterprise comes for an attractive ROI.
