Risk Management

Integrated Marketing Communications Strategy

• To promote awareness on risk management to the public

• To reduce calamity causalities

• To engage the youth to actively participate in risk and disaster preparedness

• To keep the public updated on better improved cautionary actions

Goal and Objective

• Climate change

• Intense flood

Today’s Situation

TARGET MARKET:

APPROX. COST:

Advertising: TV Commercial

TARGET MARKET:

APPROX. COST:

Advertising: TV Guesting

TARGET MARKET:

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Advertising: Billboard

TARGET MARKET:

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Advertising: Social Media

TARGET MARKET:

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Sales Promotions: Partner Companies

TARGET MARKET:

APPROX. COST:

Personal Selling: Family Summer Camp

TARGET MARKET:

APPROX. COST: Per school 350,000 – 500,000

Per location 750,000 – 1,500,000

Personal Selling: Awareness Fair

TARGET MARKET:

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Personal Selling: Seminars

TARGET MARKET:

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Public Relations: Concert/Variety Show

TARGET MARKET:

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Public Relations: Flash Mob

TARGET MARKET:

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Public Relations: Community Extension Services

TARGET MARKET:

APPROX. COST:

Direct Marketing: Mobile App