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'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check what Padmini, our Digital Strategist found interesting this time. :)
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Inspiration for
results!
ACCESS: Be present where your consumer is
http://www.goosebumpspickles.com/
http://www.fanta.com/en_US/pages/landing/play.html
http://youareblind.com/ (animation and motion graphics)
Subway shopping
ACCESS: Be present where your consumer is
Airways sneakers pop up store
ACCESS: Be present where your consumer is
• 450,000 readers of the magazine, which is free to customers – can now download ASOS’s Aurasma-powered Scan to Shop app to their smartphones to bring the pages to video life
• In addition, they’ll be able to point their phones at images of this season’s must have pieces and simply click to buy from ASOS’s mobile site.
ASOS uses Aurasma app to provide ACCESS
ASOS
ACCESS: Be present where your consumer is
ENGAGE: Become a source of valued content
Volkswagen suite
ENGAGE: Become a source of valued content
Microsoft 8 fast and fun
ENGAGE: Become a source of valued content
Nivea solar charger
CUSTOMIZE: Adapt your offerings to your customer’s needs
Tate museum
COLLABORATE: Involve your customers and co-create with them
Argentina Missing people
INTEGRATED: How a cup of tea sparked a movement
All ready for coffee now!
