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Douglas Van Praet is Executive Vice President at Deutsch LA, one of the nation’s hottest ad agencies, where his responsibilities include Group Planning Director for the highly acclaimed and coveted Volkswagen account. Van Praet is recognized as an industry leader in unconscious behaviorism and a pioneer in applying neurobiology and evolutionary psychology to business problems. His unique approach using reverse-engineered behavioral change therapy and neuroscience has produced effective, award-winning campaigns and product launches for leading advertisers of many of the world’s most successful brands. Doug is also the athor of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. Listen to the 33voices interview with Douglas at www.33voices.com/douglas-van-praet/audio
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10 Insights From PRESENTS
Douglas VAN PRAET
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Industry leader in unconscious behaviorism
Group Planning Director
at Deutsch LA, one of the nation’s hottest ad agencies
PEOPLE AS HUMAN BEINGS,
NOT CONSUMERS
e big marketing shift of our time is to understand
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To win in marketing today, stop asking ‘why’ & start asking ‘how’ someone does something
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Interrupt them and you gain their attention
Human beings are creatures of patterns -
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Steve Jobs taught us that consumers can’t tell you what they want -
Don’t ask, just observe
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Emotions are the foundation of our decision making
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To become believable - be real, all the time.
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When you’re inspired to create real value at a deeper level, your followers will truly FEEL it
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As individuals, we have more free WON’T than free WILL
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Before marketers develop strategies, they need to first recognize that consumers have strategies too
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ere’s no point in being brilliant at the wrong things
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REFLECTION
Are you really ever in control of your brand choices?
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Want more? Listen to the full conversation at
.com/Douglas-Van-Praet/Audio
h"p://www.twi"er.com/33voices
h"p://www.facebook.com/33voices
