Finding & Measuring Disruption Potential

2005 Luca Bruno, 2013 Michael Sohn - AP

1800s

DarwinThe Expression of Emotions in

Man and Animals

1960s

!

EkmanFacial Action

Coding System(FACS)

2010s1800s 1960s

CodingAutomated

Facial Coding

Emotions

15” to 5’content length

20+categories

Facial Coding in Advertising

1,000+videos tested30+

countries

Tap into the mind of millions

Subconscious reaction to whole categories

80

70

60

50

40

30

20

% h

appi

ness

Months

Stagnation

Disruption

Validate ideas quickly with true behavioural data

48hQuick

turnaround

300Hundreds of

people

5Minutes to order

a study

10xFaster than traditional methods

85%Likelihood of brand Recommendation

60%Likelihood of

making a purchase

74%Likelihood of

becoming a fan of the category

Get actionable insights and predict behavior