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Insights Innovation Challenge

Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

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Mizzouri’s presentation will focus on our philosophy of fast-turnaround concept evaluation feedback. We will walk through the client process and participant process and illustrate the output the client will receive after just three business days and for less than $5,000. About Mizzouri Mizzouri exists to provide fast-turnaround, affordable, tactical feedback solutions to brand marketers and agencies. Our clients are professionals who understand their brands and know what they need to know. Mizzouri’s Concept Evaluation offering returns a mix of qualitative and quantitative information to clients who need to get feedback on branding, packaging, web presence or any other static images. And we do it in three business days for less than $5,000. Mizzouri has a nationwide panel of thoroughly-screened participants that we can reach at a moment’s notice. Our systems are fully-developed and proven by the largest brands on the planet, and our business managers are ready to help. We answer our phones and we reply promptly to emails. We keep you in the loop and we deliver every time. If we don’t, you don’t pay. If you’re accustomed to dealing with traditional research firms, you’re gonna love Mizzouri. Try us and see.

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Page 1: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Insights Innovation Challenge

Page 2: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Why we exist

Complex research will always have its place.

It’s just a much smaller

place than it’s made out to be.

Page 3: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Delight and no more.

What clients want

Page 4: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

What we’re about

At Mizzouri, we don’t believe a

project’s quality ripens with age. Fresh picked is even tastier.

Page 5: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

We’re driven by something different

We are business people who love the research business. Logistics

and smart business thinking drive how we do things at Mizzouri.

Page 6: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Concept evaluation. Fast.

Mizzouri’s concept evaluation tool is the first in

a series of fast, effective feedback solutions.

Page 7: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

5 • 30 • 72 • 5,000

You control the three drivers of price no matter where you are on the concept

development journey: Sample

Stimulus Questions

Page 8: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Screening criteria

Page 9: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

First impression

Page 10: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Detailed qualitative markup

Page 11: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Intuitive reporting

Page 12: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Intuitive reporting

Page 13: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

Our promise

Mizzouri’s Promise:

A better mix of speed, cost, quality, and service.

Page 14: Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

We are Mizzouri

If you want to learn more, just say: “Show me”