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THE INSIGHT ACTIVATION STUDIO We use Insight Activation Studios to: (1) share insights faster throughout your organization, to (2) sharpen insights with a broader group of employees and to (3) increase the return on insights by having employees act upon them

Insight Activation Studio: an introduction

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THE INSIGHT ACTIVATION STUDIO

We use Insight Activation Studios to: (1) share insights faster throughout

your organization, to (2) sharpen insights with a broader group of

employees and to (3) increase the return on insights by having

employees act upon them

WHAT MAKES THE STUDIO

UNIQUE VS OTHER TOOLS

#NETWORKED

#INSIGHTSDRIVEN

#LINKWITHSTRATEGY

Inspiration is linked to strategic

issues & business problems

Visually and emotionally loaded

insights & consumer needs fuel

the collaborative problem

solving & ideation process

Share relevant inspiration with

relevant employee groups. Have

one creative & social ‘workplace’

as an extension of your current

business processes

#SHORT&SHARP

In tune with modern

business life & social

media expectations

The Insight Activation Studio is a SaaS solution to unite and activate employees around consumer

insights.

Different insights (referred to as Tiles) are bundled into Inspiration Walls, representing a

specific marketing challenge or business problem.

Each wall is managed by a wall owner, with one or more walls being allocated to different members,

allowing organizations to cut through their traditional teams and departmental silos.

SPOT & SHARE

INSPIRATIONCOLLABORATE

WITH COLLEAGUES

DISCOVER NEW INSIGHTS

Given the fact that the Insight Activation Studio is easily accessible, responsively designed and

optimally suited to any mobile device, it makes optimal use of employees’ idle time and

unlocks new observations and ideas on-the-go.

In order to assess the return on insights we generate, we track the impact of the Insight

Activation Studio on the ‘hearts’, ‘minds’ and ‘actions’ of employees!

1. Strategize 3. Increase reach 2. Install routine

We have defined a launch & activation program in 3 steps, to support our clients

in integrating the Insight Activation Studio within their organizations:

(1) strategize how the Insight Activation Studio should fit in with existing

initiatives and company context,

(2) install routine by making the Insight Activation Studio part of daily

employee habits and

(3) build reach by activating and inspiring more people over time.

www.insites-consulting.com

Let’s talk!

New York I Timisoara I London Rotterdam Ghent Sydney

[email protected]

Tom De Ruyck, Managing Partner

& Insight Activation Studio Ambassador