1.New Technologies for the traditional commerce Wolf Hilzensauer, S a lzburg Research Viana do Castelo, November 6th, 2008

2. This project has been funded with support of the European Commission. This communication reflects the views only of the author, and the Comission cannot be held responsible for any use wich may be made of the information contained therein. 3. The world in changing Communication is no longer a one ways street ... 4. The world in changing Web 2.0 Social Software Your customers change from consumers to producers ... Source:http://www.labnol.org/wp/images/2007/06/web-2.0-concept.jpg 5. The world in changing Communication is a key issue ...Source: http://static.flickr.com/14/93136022_25afa7e458_o.jpg 6.

?

What can you do in orderto adress your customers?? 7.

Provide information on different levels, in different formats

Let the users participate in your business

Get new ideasfrom your customers

Inform you customers about your ideas, strategies, new products, new offers, ...

Let your customers give feedback and comments in your strategy

Use the language of your future customers

Provide multiple informationon multiple channels! 8. And above all ...

be innovative!

Source: http://www.bizextra.biz/files/images/innovation.jpg 9. New Technologies for the traditional commerce

InformationCommunicationParticipationMobilisation

10. Information

Information about your business

Information about your products

Information about sale offerts

Information about your strategy

11. Write a public diary ...

Corporate blogging http://buzzmarketingfortech.blogspot.com/

12. Corporate Wikis

*To co-author proposals

* To communicate initiatives

* To display static or dynamic information on a website

* To display frequently-asked-questions (FAQs)

* To facilitate online discussions of topics

* To gather requirements

* To get team members involved

* To host an intranet or extranet site

* To log client work

* To log clients and contacts

* To organize and manage projects

* To organize events

* To publish articles

* To publish checklists

* To publish FAQs about your products, or company

* To publish operation manuals

* To publish reference documentation

* To record meeting notes

* To record team or organization goals

* To solve problems remotely

* To track deadlines

* To track invoices

* For brainstorming

13. Corporate Podcasts

Regular audio episodes

Downloadable for MP3 players

Often combined with other media (web)

Example: Manager Tools:http://www.manager-tools.com/

14. Youtube for product presentationsVideo Marketing Source: http://www.youtube.com/watch?v=QFF1teNnfAc 15. Customized Widgets Netvibes

Customize a widget with all relevant information about your business.

Let the customers add them to their Netvibes / iGoogle profile

They will be permantently updated about all your activities.

16. Netvibes Source: http://www.netvibes.com/innovcomportal#Relationship_and_attendance_of_customers 17. But how to keep up todate and getan overview??

RSS

more than a newsletter!

Source: Personal RSS-Reader (Vienna) of Wolf Hilzensauer 18. SME dealing with doorknobs ...Source: http://bd-exclusive.at/ 19. Communication

Communicate with your customers

Let them the possibility to give feedback

Let them comment on your products, strategies,

Grab them as lead users and provide any kind of value for your customers (e.g. club membership with discount, yearly awards, ... ).

20. Collection of feedback

Old formats

• Forum

• Weblog

• Guestbook

New formats

• Voice thread

• • http://voicethread.com/

• QlipMedia

• • http://www.qlipmedia.com/

21. Multimedia Feedback Source: http://voicethread.com/ 22. Questionnairs and surveys ...

Surveys with a touch display or mobile!

Free, open source survey software:

• LimeSurvey: http://www.limesurvey.org/

• Online surveys: http://www.freeonlinesurveys.com/

23. Participation: Sharing

Sharing data

• http://Drop.io

• http://sharethis.com/

Managing Group activities

• http://www.grouptivity.com/

24. Participation: Business Networks

LinkedIN

Xing

http://www.open-business-network.com/openbn/ (german).

25. Mobilisation ...

Widsets for mobile information

• Customize a widset and your customers will have all relevant information on their mobile phone.

• Make the widest downloadable through your website.

• The widset will be automatically installed on the mobile phone.

• http://www.widsets.com

26. Mobile communication

Fring

• Skype, SIP, MSN, ICQ, Google Talk, Twitter, AIM,

Video communication

• Daily motion, QIK

27. Mobile Networks & Communities

Mobile Networks

• m.linkedin.com

• http://home.swarmteams.com

28. 29. QR-Code

QR-code: 2D Barcode

Machine readable information

Free to use!!!

Can be interpreted by mobile phones

Different formats:

• Text: up to 250 characters

• V-Cards

• URL

• Phone Numbers

• SMS Messages (Number+Text)

30. QR-Code

QR-Code Reader available for more than 80 mobile phones!

QR-code generator online and freely available

QR-code for business:

• More Information on products

• Web adress of vendor or manufacturer

• Links to online handbooks

• Customer care platforms, accessible through the product

• Feedback about products through SMS

• ...

31. QR-Code in combination with ... 32. QR-code for online surveys ...

Online scalable surveys

Instant access for more than 5000 mobile phone types

Online evaluation (research prototype)

33. Austrias most famous butt using QR-code Source: http://www.mamk.net/?p=1463 34. Thanks for listening ...

• Wolf Hilzensauer

• Salzburg Research Forschungsgesellschaft

• Jakob Haringer Str. 5, 5020 Salzburg, Austria

• [email_address]

• +43-662-2288-323