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Innovative ways of Financing Public Transportation: Best Practices from Different CitiesKaan Yıldızgöz
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Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
PTX2
5 axes for succesful public transport
Adaquate and Stable Funding
4 pillars: 1. increased patronage
2. enhanced efficiency
3. diversified revenue
4. stable funding
Strong and stable sector with good long-term investment prospects
Develop right policy framework to ease the access to funding (fiscal
rules, accounting standards)
New income sources and new technologies
Promote sustainable modes of transport
Improved life-cycle cost of products
PPP initiatives
Conventional Public Budget Sources and Fare
are not the only sources for PT!
TRANSIT + PROPERTY
“Buyers who predict new road and rail links can make a fortune”
12 February 2003
Thanks to D.Wetzel
Don Riley has shown that land
aroundThe Jubilee Line
Extension stations has increased by £13 bn when the
line itself only cost
£3.5 bn to build
Hong Kong - MTR
Dubai Metro
So many cities! New Projects!
• Madrid5 New Metro, 2 Suburban R. StationsProperty Development 150 m Euro
Copenhagen - Orestad
-20000
-15000
-10000
-5000
0
5000
1993 1996 1999 2002 2005 2008 2011 2014 2017 2020 2023 2026 2029 2032 2035 2038 2041 2044 2047 2050
Bogota Metro – Taxing property owners over
price increases
SPONSORSHIPS & NAMING RIGHTS
General
Station & Stop Name
Line Name
Sponsorships for Events
Duration of 3-25 Years
Mainly Co-Naming Agreements (with different
applications)
Long term partnership in comparision with
classicadvertisement
Station Naming Rights
Dubai Metro –13 Stations
– 10 Years
–490 mio $
–3.77 milyon $ per station/year
New York Metro–Barclays
–Atlantic Avenue Station
–4 milyon $
Mall of Emirates Station
New York Subway Barclays Station
Philedelphia AT&T Station
Line Naming Rights
Clevland BRT–Euclid Bus Line “Healthline”
–Under the sponsorship of Cleveland Clinic ve University Hospitals
– 25 Years
–6.45 mio $
Las Vegas Monorail
System Sponsorships
London Cycle Hire
–Barclays Bank
–“Barclays Cycle Hire” – “Barclays Blue”
–25 mio Sterlin
–>Corporate Social Responsibility Budget of Private Companies
Events Sponsorhips
PARTNERSHIP MARKETING & LOYALTY MARKETING
Main Modes of PT
Taxi Parking
Museum& Theather&
Cinema
Other Municipal Services
Toll Bridges
Schools Restaurant & Super Market
Attendence Control
Social Card& Citizenship Serfvices
Advertisement Place
Data Intelligence
Partnership Marketing
Other Transport Services
Low Expenses
Other Applications
Banks GSM Companies
SupermarketsRetail
Other
Payment System
New Sales Channel
& Additional Platform
The Economist, 6 January 2005:Frequent flyer miles – In terminal
decline?
Partnership Marketing Programmes
Innovative ways of Financing Public Transportation:
Best Practices from Different Cities
Kaan YıldızgözRegional Projects Manager &
Turkey Manager
Regional Public Transport Seminar
Contracting, Financing and Corporate Management
in public transport
13 October 2011Skopje, Republic of Macedonia
Advantage Card 75 mio USD’ye
HSBC’ye satıldı
Loyalty Programmes
SEGMENTATION
