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Marcin Iwiński, Guillaume Rambourg / CDProjekt RED, GOG.com Creating a Digital Business for Humans: studying the trials and successes of GOG.com Prezentacja z konferencji infoShare 2013 w Gdańsku. Presented at infoShare 2013 conference in Gdańsk, Poland.
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Creating a Digital Business for Humans:Studying the trials and successes of GOG.com
Marcin Iwiński, co-founder / Joint CEO, CD ProjektGuillaume Rambourg, Managing Director, GOG.com
Infoshare, Gdańsk, 17/05/2013
The Idea: What is GOG.com?
Digital download store with the best games in history for PC and Mac.
The Idea: Why GOG.com?
Digital Distribution Market in 2008
The Idea: Why GOG.com?
Digital Distribution Market in 2008
drm protection
REGIONAL RESTRICTIONS
NO ADDED VALUE WHATSOEVER
The Idea: Why GOG.com?
Digital Distribution Market in 2008
Opportunity existed, but it had to be different. It had to be a digital business, but for humans.
pROVIDING (AT LEAST) THE SAME EXPERIENCE
AS RETAIL
The challenge of digital distribution
SATISFACTIONValueCommunity
What makes a digital business for humans?
GOG.com Key Principles
DRM-Freegames
1 WORLD1 PRICE
Customer Love
Value & Satisfaction Value & Community Community & Satisfaction
Human Values at GOG.com: The Examples
Treat your gamers rightHappy gamers = healthy business.
Human Values at GOG.com: The Examples
Treat your gamers rightHappy gamers = healthy business.
Follow your PrinciplesDeliver what you have promised and do not go for easy compromises.
Human Values at GOG.com: The Examples
Treat your gamers rightHappy gamers = healthy business.
Follow your PrinciplesDeliver what you have promised and do not go for easy compromises.
Add Passion on topHave fun and show you love what you do, don’t you? :)
What This Has Brought
Partner companies100+
Unique visitors / month1.7M+
Downloaded games10M+
Countries with paying users190
For 2012: 46.3M PLN revenue / 8.2M PLN net profit
What This Has Brought
Hundreds of stories in the press and tens of thousandsof social media retweets, mentions, likes, and shares.
50 Best Websites 2013
Community
Don’t treat your users like commodities.Treat them like you would like to be treated
and they will love you back.
Selling is not enough. Don’t be just a store-front, always think of more.
Value
Observe, fix, observe, fix, observe, fix (...)
SATISFACTION
SHOW YOUR CUSTOMERS YOU LOVE THEM.TREAT THEM LIKE HUMANS ;)
Your task for Monday morning 9AM sharp:
THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat
...or just drop us an email:
[email protected]@cdprojekt.com
THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat
...or just drop us an email:
[email protected]@cdprojekt.com
THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat
...or just drop us an email:
[email protected]@cdprojekt.com