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Integrated marketing solution
Infomatic
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YourMarketing Needs
Infomatic
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SALES TRAFFIC
INTEGRATED ATMOSPHERE
Attract new clients with the support of integrated marketing campaigns, based on powerful sales mechanisms. Increase the percentage of loyal customers through special offers and discounts.
Ensure a constant traffi c inside the shopping center, no matter the time of the year.
Create an integrated communication approach, which will support the shopping center key communication messages.
Implement ideas and mechanisms that will offer clients an interactive and pleasant shopping experience.
COMMUNICATION
Infomatic Program
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Infomatic
These three components can work independently as the program varies from one client to another.
The Infomatic loyalty program addresses the needs of maximizing the communication budgets and ensures a high effi ciency of the marketing campaigns.
The loyalty software is easy to customize on the needs and requests of each individual client.
The program consists of three main components: the loyalty card, the info center and online platform.
The Loyalty Programthe key element of the program
The Info Center a multimedia infrastructure created inside the shopping center, focused on offering end usersa platform to manage their loyalty points
Online Platform a web domain where clients can check their loyalty points balance acumulated on theloyalty card
Infomatic
Infomatic
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5 steps to yourmarketingprogram
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1. RESEARCH 2. STRATEGY
3. PROMOTION
4. SYSTEM
5. LAUNCHING
Analysis stage for choosing the right strategy
Establish the general marketing mechanism
Create the visual identity and naming of the program and loyalty card
Agree on a list of benefi tsof the loyalty program
Create the graphic interface, which will be the main touch point for the consumer with the program
Create the Info-Kiosk (hardware system)
Integrate theprogram with the existing website
Customize and install the software platform Employee training
Launching campaignconcept proposal
Create the promotion kit (printed materials and multimedia)
Establish partnerships with the tenants
Infomatic
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Studycases
FELICIA IașiShopping Center
Cromatic Marketing Program
“Te rãsplãtimde fi ecare datã!”(“Rewards at each visit”)
Infomatic
Infomatic
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Jupiter City PiteștiShopping Center
Jupiter ExtraMarketing Program
“Mereu ceva extra pentru tine!”(“Always an extra somethingfor you”)
A card integrated with the marketing strategy
Continuoussalesmechanism
Cross-selling betweentenants
The INFOMATIC program is just a simple loyalty program.But what exactly does that mean?
The loyalty card has its own sales mechanisms and is fully integrated with the marketing strategy and communication, as opposed to other existing cards (e.g: Selgros, Metro) whose main objective is to only identify the customer
The Infomatic program allows balancing the sales between the existing tenants within the commercial center. The shops with high volumes and traffi c work as anchors for the others.
The system encouragesconsumers to buy on a constant bases. Each purchase brings clients points, which they will need to afterwards “spend”, in order to gain access to campaigns, promotions or freebies. The program also represents an effi cient solution for the tenants that cannot afford their own loyalty program.
Infomatic
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What doesInfomatic mean for the consumers?
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Discounts throughout the whole year
Shopping is now more fun!
A loyalty card that repays his clients with freebies!
Shopping equals free presents!
The INFOMATIC solution can be integrated with the existing stores within the gallery. This way, a single card will give access to a wide range of sales available throughout the whole year
Consumers can exchange their points for personalized products and presents
Clients can use the points in order to join the shopping center marketing campaigns. Depending on the number of accumulated points, they can receive bonus points and free access to the events organized either by the shopping center or its partners
The whole program ensures a pleasant shopping experience, by bringing to the table visual elements, games and interactive applications
Infomatic
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What’s in it for the retailer?
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Infomatic
Who are myclients?
How do Imotivate myclients to buy more often?
How do Imotivate my clients to simply…buy more?
The system generates a series of monthly data on the clients who have responded to the marketing activities (ex: raffl es, campaigns etc)
The shopping frequency can be encouraged through various mechanisms, including multiplying the points associated with acquisitions done in specifi c moments of the day / week
The loyalty software offers the possibility of rewarding consumers based on their basket shop value
The program allows the retailer to better understand its clients’activity and to follow their purchase history
More effi cient future marketing campaigns
Infomatic
“I trully feel treasured”
Can I motivate my clients to spend more time inside the gallery?
Sounds good so far. But how do we growour business?
The answer is: YES! The Infomatic program is designed in such a way so that certain facilities can be enjoyed only inside the shopping center, hence ensuring a traffi c increase.
The Infomatic solution facilitates attracting new companies as marketing campaigns partners and, why not, as new tenants.
Consumers will perceive the loyalty points as additional free benefi ts
Infomatic
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What kind of information can I fi nd out?
Because, in the end, it all comes down to numbers.
II. ActivityTotal number of points added in the system• Number of receipts added in the system• Total number of points by tenant type• Number of points generated by each tenant• Number of points generated by age group, gender, occupation, neighborhood
Information that the system can generate:
I. Demographic profi le of participants• Number of participants by age group, gender,occupation, neighborhood;
Benefi ts • Number of points used to acquire each type of instant gift;• Number of points used to participate incampaigns;• Number of participants and sign-ups incampaigns;• Number of printed vouchers for each tenant
