2
06/04/2013 Convenience and Impulse Retailing : April May 2013, Page 46 c-store.realviewtechnologies.com/#folio=46 1/2

Influencing the Impulse Buyer

Embed Size (px)

DESCRIPTION

Key findings from a global study of 14,000 shoppers by OgilvyAction tell an even more daunting problem for retailers. Consumer behavior has shifted dramatically making it harder than ever to capture attention and filter through the ‘too much information’ syndrome shoppers face.

Citation preview

Page 1: Influencing the Impulse Buyer

06/04/2013 Convenience and Impulse Retailing : April May 2013, Page 46

c-store.realviewtechnologies.com/#folio=46 1/2

Page 2: Influencing the Impulse Buyer

06/04/2013 Convenience and Impulse Retailing : April May 2013, Page 46

c-store.realviewtechnologies.com/#folio=46 2/2