Is it time for marketers to cut outbound completely?

Inbound vs. Outbound Marketing: The Great Debate

86%of TV ads are being skipped(London School of Marketing)

40%

Outbound marketing isn’tas effective as it once was.

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Digital platforms have changed the way people buy products ansd services.

60%of the customer’s buying process is complete before contacting the seller.(CEB)

This convenience, coupled with the low cost per lead, has made companies invest more on inbound marketing.

(Brian Halligan, CEO, HubSpot)

“The inbound movement is about a different way of engaging prospects, not as targets or numbers, but as people.”

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So should we shift 100% of our focus & budget to inbound

marketing?

Marketing objectives need to be solved with a combination of efforts…

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Not by puttingall of your eggsin one basket.

Modern marketing is really about how you combine inbound and outbound…

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Inbound and outbound tactics combined along the buying cycle to form an effective marketing strategy.

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How do you find the right balance?

Use your data to fuel your decisions.

Remember:Customer-centricity is what matters most in the way we market and do business.

Join the debate atmodern-marketing-blog.com