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Wade Eagar –Business Transformation TechnologistRecruiting Solutionsv
Presenter: Wade Eagar06 Dec 2012
Inbound Recruitment – Building Brand and Targeting Talent
Inbound Recruitmentthrough
Wade Eagar –Business Transformation Technologist 2
Truly global. Ever-growing.
187M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 2 new members /second
Wade Eagar –Business Transformation Technologist 3
UK’s No.1 Professional Network. Ever-growing.
10M+ members
24,017
65,251 Software or Computer Engineers
Wade Eagar –Business Transformation Technologist
Attracting Talent
PASSIVE- Unlikely to apply to ATS- May/not listen to opportunities- May/not respond- Information to be presented to her
4
ACTIVE- Will apply to ATS- Listens to opportunities- Responds quickly- Seeks information
ACTIVELY PASSIVE- Listens to opportunities- Responds if interested- Will apply to ATS if excited- Researches Employer Brand
SUPER PASSIVE- Will not be looking - Will not listen to opportunities- Does not respond
Wade Eagar –Business Transformation Technologist
OUTBOUND Recruitment - SOURCING Candidates
2000 2010
A CHANGE IN TECHNOLOGY
BUT NOT PROCESS
Wade Eagar –Business Transformation Technologist
INBOUND Recruitment - TARGETING Talented People
ProfessionSeniorityIndustryCompany Company SizeGeographyEducationGroups
Wade Eagar –Business Transformation Technologist
INBOUND Recruitment – Being VISIBLE
XYZ.com
What number comes next? 2, 2, 4, 12, 48, X
If you have the X Factor, then we want to know you.Come say hi and hear what we have to say
Wade Eagar –Business Transformation Technologist 8
Your featured recruiters
Company culture video
Job postings targeted to viewer for relevance
Your message dynamicallyadapts to the viewer
INBOUND Recruitment – BUILDING Relationships Linkedin Career Pages
Wade Eagar –Business Transformation Technologist 9
INBOUND Recruitment – MEASURING Results Linkedin Career Pages
Wade Eagar –Business Transformation Technologist
Best practice for Inbound Recruitment through LinkedIn
UNDERSTAND your audience
Be VISIBLE
Build RELATIONSHIPS
MEASURE results
TARGET top talent
Wade Eagar –Business Transformation Technologist 11
Questions?