Inbound Marketing Content Workshop

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    17-Jul-2015

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  • Inbound Marketing Workshop

    Content Strategy

    Define your persona:

    What are their challenges & aspirations?

    How do they consume information?

    What is important to them?

    How do you get online audiences to choose your site, blog & ultimately buy your product or service? By knowing your audience or persona, giving them remarkable content, taking chances, bringing value to their lives and giving them a reason to convert.

    Define offers that resonate at each stage

    SUSPECT: Browsing, Attract Me

    PROSPECT: Learning More

    LEAD: Interested

    Define your persona here:

    Brainstorm to identify blog posts & different content offers or Calls to Action that would entice your audience to convert.

    What FAQs do you ALWAYS have to answer?

    What unique situation have you solved, tell a story.

    What new technique can you simplify for mere mortals?

    1) Suspect What Free Content Can Attract Browsers?

    List 4-5 blog or video ideas here:

    PAIN _____________________________

    ROLE___________________ GOALS____________________________

    DEMO__________________ INFLUENCERS______________________

  • Inbound Marketing Workshop

    BONUS: What did your group learn & debate about?

    Questions: Kirsten @kirstenpetra

    Would your audience subscribe to a newsletter or blog?

    Deliver value in less than a 10-page eBook or 30 min webinar.

    2) Prospect What Content is worth an email address?

    List 2-3 mid-weight content ideas here:

    What would make someone give you their phone number or their unique pain point?

    Content should have real meat & takeaways.

    3) Lead What robust content, tool or assessment can you offer in exchange for more detailed qualifying questions?

    List 2-3 content types & title ideas here:

    Congratulations youve just built your first 2-3 months worth of content ideas. Next: Try these out in your online marketing campaigns!

    http://www.hubspot.com/free-trial-uk/

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