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Introduction toInbound Marketing
Who am I?
Digital Citizen
Career Path
Apps
Databases
HMI
Controllers
Instrumentation
Information Food Chain
Career Path
Engineer Business Owner
Blogger Inbound Markete
r
Traditional Marketing
Outbound is broken!
800-555-1234AnnoyingSalesperson
Draw a crowd
Inbound Marketing
Ch-ch-ch-ch-changes
Power Shift
PowerShift
Democratization
PowerShift
Web 2.0
PowerShift
Trust
New Rules
New Rules
Mixed Norms
New Rules
Gift Economy
Search Evolution
Search Evolution
Now what?
Solution
Content
Solution
Spread Ideas
Solution
Measure & Convert
Inbound Marketing
Inbound Marketing
Create
Optimize
Promote
Convert
Analyze
Five Steps
Inbound Marketing
Wits vs. Wallets
Inbound Marketing
Lower Cost Per Lead
Step One:Content Remarkable
Readable
Shareable
Blogging
Step One:Content
Value vs. Volume
Step Two:Optimize
Inbound Links
URL
Page Titles
Other
SEO Factors
Search Engine Optimization
Step Two:Optimize
Popularity vs. Payola
Step Three:Promote
Social Media
Step Three:Promote
Selfless vs. Selfish
Me
MyselfI
Step Four:Convert
Landing Pages
1) Call to action
2) Conversion form
Step Four:Convert
Clear vs. Confusing
Step Five:Analyze
Analytics
Structure
Sitemaps
Crawl errors
Keywords
Traffic
Metrics
Visits/visitors
Time on page/site
Bounce/exit rate
Conversion rate
Engagement
Analysis
Segmentation
A/B testing
Competitive Intelligence
If it can’t be measured,it can’t be managed.
Step Five:Analyze
Data vs. Dice
Next
Create
Optimize
Promote
Convert
Analyze
Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com
