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A keynote for marketing organization Marknadscheferna discussing the challenges and opportunities with multi channel communications and how to earn your brand advocate. Among other things.
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IN THE WOODS NO ONE CAN HEAR
YOU SCREAM
torsdag 19 januari 12
IN THE WOODS NO ONE CAN HEAR
YOU SCREAM
- NO BRAND ADVOCATES, NO VISITORS.- AN EXCELLENT SITE WILL NOT CONVERT WITHOUT VISITORS.
- USE EXISTING AND CHOOSE NEW RELEVANT ONES COM CROSS COMMUNICATE.
torsdag 19 januari 12
COMMUNICATE THROUGH
MULTIPLE CHANNELS
1torsdag 19 januari 12
COMMUNICATE THROUGH
MULTIPLE CHANNELS
1- USE EXISTING CHANNELS.
- PROMOTE ONLINE IN YOUR STORE FRONT.
- DO YOU SELL PHYSICAL PRODUCTS - PLACE A QR CODE PROVIDING MORE INFORMATION.
torsdag 19 januari 12
CHOOSE
RELEVANT CHANNELS
2torsdag 19 januari 12
CHOOSE
RELEVANT CHANNELS
2- ONLY EXIST WHERE RELEVANT- IDENTIFY REASON FOR PRESENCE- WHERE ARE YOUR CUSTOMERS?- SOCIAL MEDIA IS NOT FREE, TIME COSTS
torsdag 19 januari 12
COMMUNICATE THE
CHANNEL’S PURPOSE
3torsdag 19 januari 12
COMMUNICATE THE
CHANNEL’S PURPOSE
3- HAVE A CLEAR PURPOSE, INTERNAL AS WELL AS EXTERNAL
- PROMOTE YOUR PURPOSE
- GOOGLE+, MAYBE FOR SEARCH- USE VIDEO
torsdag 19 januari 12
HAVE A CLEAR AND
CONSISTENT MESSAGE
4torsdag 19 januari 12
HAVE A CLEAR AND
CONSISTENT MESSAGE
4- IDENTIFY YOUR TONE-OF-VOICE- COMMUNICATE BASED ON WHERE CUSTOMER IS IN THE PROCESS- SPEND TIME ON PROPER COPY AND IMAGES FOR YOUR PRODUCTS
torsdag 19 januari 12
torsdag 19 januari 12
- IN THE AGE OF SHARING, CONTENT IS EVERYTHING
- LET YOUR COMMUNICATION REFLECT PRODUCT DESCRIPTIONS
- SHARED CONTENT IS RELEVANT CONTENT
torsdag 19 januari 12
EARN YOUR
BRAND ADVOCATES
5torsdag 19 januari 12
EARN YOUR
BRAND ADVOCATES
5- BRAND ADVOCATES PROMOTES YOU- CREATE SHAREABLE CONTENT- MAKE IT EASY TO SHARE
- GIVE REASONS FOR SHARING
torsdag 19 januari 12
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torsdag 19 januari 12
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- SOCIAL BOOKMARKING STAR PINTEREST- CREATE MOODBOARDS AND INSPIRE- VISUALLY DEMANDING
- ALLOW FOR PINNING
torsdag 19 januari 12
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torsdag 19 januari 12
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- DIFFERENT TARGET GROUP, SAME THING- SVPPLY TARGETS MALE FASHION- I FOLLOW THOSE WHO INSPIRE- IMAGERY, IMAGERY, IMAGERY
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torsdag 19 januari 12
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- SOCIAL PHOTOGRAPHY APP- 1 YEARS OF AGE, 200 MIL PHOTOS- BRANDS USE FOR BEHIND THE SCENES, COMPETITION ETC.
- TRIAL PERIOD FOR NOW, PAY ATTENTION
torsdag 19 januari 12
CONGRATULATION YOU ARE OFFICIALLY
OUT OF THE WOODS
torsdag 19 januari 12
CONGRATULATION YOU ARE OFFICIALLY
OUT OF THE WOODS
- USE SEVERAL CHANNELS WISELY- EARN BRAND ADVOCATES
- THERE ARE NO WOODS
torsdag 19 januari 12
1.USE MULTIPLE CHANNELS2.USE RELEVANT CHANNELS3.COMMUNICATE CHANNEL’S PURPOSE4.CLEAR AND CONSISTENT MESSAGE5.EARN YOUR BRAND ADVOCATES
torsdag 19 januari 12
