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Implementing social media into the business mix can seem like a daunting task for many businesses both large and small. Identifying key planning milestones reduces the feeling of driving without a roadmap. Direct Connect Inc. offers services to initiate your digimarketing vehicle; assuring you are on the road to success. Once on your way, you'll wonder why you hadn't started sooner!
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IMPLEMENTING SOCIAL MEDIA INTO YOUR BUSINESS PROCESSESMore than just online marketing!
“WHERE DO WE START? I FEEL LIKE I’M TRYING TO BOIL THE OCEAN!”
BUILD THE FOUNDATION OF YOUR SOCIAL HOME
Blog Page Personal and
Professional Profiles Website SEO
Calls to Actions Data capture forms Clearly define targeted
keywords Gauge your starting
points
THE FAN CYCLE
FACEBOOK STATS & FACTS:
Over 200 million active members. Predicted to be at 500 million by 2011… or sooner. The 5th most trafficked website in the world. [Source:
Alexa.com] The largest photo-sharing platform. 30 million photos
are uploaded per day. More than 50% of Facebook users in the U.S. are over
35 years old. [Source: ComScore]. Facebook users have more degrees, they're more
mature, and their median income is above average. The one drawback is Facebook have rigorous Terms
of Use; however, just recently CEO, Mark Zuckerberg announced an unprecedented level of transparency whereby users will be able to vote on TOS.
TWITTER STATS & FACTS:
Fastest growing social network. Grew by 640% in 2008. 7 million members and growing by tens of
thousands a week. 11 million visits per month. Politicians, brands, big companies and
celebrities now embracing Twitter.
LINKEDIN STATS & FACTS:
oLinkedIn has over 48 million members in over 200 countries and territories around the world.oA new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. oExecutives from all Fortune 500 companies are LinkedIn members.oLinkedIn Profile Organizer tool acts as a social CRM tool within LI to record notes/contact history.
LINKEDIN CASE STUDY:
TWITTER TOOLS
Hootsuite Twhirl
TweetDeck ChirpCity.com – geo-locator
SocialToo – auto following SocialOomph –TweetLater & keyword alerts
TwitPic Utterli – dialing audio tweet
12Seconds.tv – 12 seconds video from webcam
ExecTweets
Tweetie – iPhone app Facebook FanPage Twitter App
HOW CAN WE TRACK OURSOCIAL MEDIA SUCCESS?
DEFINE AN OBJECTIVE A clear objective will guide your messaging,
behaviors, networking activity as well as the kind of content you seek and share.
SOCIAL MEDIA IS ABOUT BEING WHERE THE CONVERSATION IS
Marketers need to stop and think about where their audiences are online and where relevant conversations are happening.
WHERE DO I GO TO MONITOR MY BRAND?
FREE TOOLS Google Alerts Blogs.Google.com Technorati.com Bing Search.twitter.com Trackur.com Hootsuite.com
QUALITY OVER QUANTITY
What good is it to have 13,000 followers if 1/3 of them are spam accounts and 1/3 are auto followers who will never engage with you?
ENGAGE & PARTICIPATE When participating in social channels, talk to
other members of the community, participate in the conversations and give people a reason to interact with you. Add a little romance before you ask to get engaged
HEARING VS. LISTENING
How many people do you ACTUALLY reach when you post a tweet, make a status update or blog post?
SOCIAL MEDIA IS AN INVESTMENT
It really depends on the Roadmap that guides your: Audience > Objectives > Strategy > Tactics > Tools > Measurement.
Business to BusinessSuccess Stories
Business to ConsumerSuccess Stories
United Linens TakeLessons.com
Elekta Domino Pizza
Boeing AAA
SOCIAL MEDIA BEST PRACTICES
o Useful content, not sales pitcho Comment first. Become a genuine and active
membero Keep it brief and simpleo Provide your opinion, not just factso Be hones and openo Link to other social content, don’t speak in a
vacuumo Be consistent and responsiveo Prepare to let go of controlo Make social media part of your signatureo Provide & solicit executive support for social
media efforts
IMPLEMENTING SOCIAL MEDIA INTO YOUR BUSINESS PLAN
Conduct Needs Analysis Gather and Process SMO Info
Where are your clients? What are your industry key words? Identify fans online
Profiles Set-Up or Makeovers Competitive Analysis Develop Action Plan
Website modifications Blog writers
Implementation Plan Capture Metrics Make Adjustments
SCHEDULE A SOCIAL MEDIA
IMPLEMENTATION DAY WITH
TRISH CASSON970.301.8402
WWW.DIRECTCONNECTINC.US
