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Contact us via http://How-Can-I-Be-Social.com or @hcibs How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the international meetings & events tradeshow IMEX 2013 (#IMEX13 ), Frankfurt, Germany on May 22nd, 2013 with Gerrit Heijkoop of How Can I Be Social (HCIBS) as part of the Inspiration Centre Educational sessions. Date: Wednesday May 22nd, 2013 Time: 4:30pm - 5:15pm Venue/Room: Inspiration Centre, Show Floor, Stand C680 Association/Organisation: How Can I Be Social (HCIBS) Speaker(s): Gerrit Heijkoop, Executive Partner, How Can I Be Social (HCIBS) Level: All Levels How Can I Be Social (HCIBS) supports the @IMEXSocialTeam, which reports live from the IMEX show floor. The objective is to provide a participants perspective in real-time to the rest of the world. In this session you will get a ‘backstage tour’ and learn the details of how this team is run, the challenges we face and the results we have achieved. Questions? Connect with us before the session via @IMEXSocialTeam. Looking forward to welcome you in the inspiration centre! Learning Outcomes: 1) Explore techniques for connecting the online and offline worlds. 2) Develop a personal touch to online messaging. 3) Tips & tricks on how to organise your Social Media team. Bio Gerrit Heijkoop: Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. His unique background as engineer and management consultant, allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. He has been a speaker on this topic at many conferences, both in- and outside the meetings industry. Since January 2012 Gerrit is executive partner of How Can I Be Social (HCIBS). HCIBS combines technology, stories and creative design.
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How to bring Social Media to life at your event?
Lessons from the @IMEXSocialTeam
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS of @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
story
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Acces to mass media
4. Community takes action
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“What is the #hash-tag of IMEX?”
Your #hash-tag = “Virtual Venue”
Short
Unique
Predictable
Easy
Recognizable
3 core ideas:
1. Connecting online & offline
2. Adding a personal touch
3. How to organise a Social Team
why
“What is the impact of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
how
what
“Me and …?”
WARNING: 2 x bullet list!
Learn Love Laugh Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn Love Laugh Location
“Golden Update Rules”: 1. Always a photo (with yourself)
2. Always hashtag #IMEX13
3. Always stand number/location
4. Always mention (if possible)
5. Always a story without photo
Lessons #Haren 1. Power of networks
2. User generated content
3. Acces to mass media
4. Community takes action
#reflection applying to your own context
Before I go …
I am going to …
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS of @GHeijkoop
Facebook: /HCIBS
How to bring Social Media to life at your event?
Lessons from the @IMEXSocialTeam
