Upload
dhara-suchak
View
240
Download
0
Embed Size (px)
Citation preview
IMC Field Work On Promotional IMC Field Work On Promotional Strategy Of Different Brands Strategy Of Different Brands
Event Brief• Date : 23rd July 2013
• Venue : Orion Mall, Yashwantpur, Bangalore
• Team: 6 IBS Students
• Activity: IMC Field Work On Promotional Strategy Of Different Brands
• College: IBS Business School, Bangalore
The brand which we
focused upon is
“Jack & Jones”
Products:-
Bags Belts Casual trousers Jackets & Coats Polo Shirts Shoes Shirts T-Shirts Sunglasses
Heavy Discount.
Provide Comfort &Stylish Clothing.
All Range Of Clothing
The Advertisements Are
Always Done By Young
People & Not Celebs.
Current Sales at Jack & Jones – 70% OFF
End of Season Sale from Jack & Jones!!! Head to the
nearest Jack & Jones store to get Up to 70% OFF* before
anybody else.
In mall we found worst promotion of
OSIM company
As Human 3D Massage Chair
Products:-
Massage chairs Foot massagers Handheld massagers Eye massagers Head massagers Back massagers Sleep well Neck & shoulder Massager
While on the way for Orion mall we saw a shop
named “Helmet House”.
There were many brands like Studds, Steelbird,
Omega, Taj, Vega, etc.
But the problem here was the brands like Omega
and Classic though of high price range, the quality
of the product was not worth it.