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Agency PhilosophyName: kaleidoscope

Philosophy: There are no boundaries. We at kaleidoscope constantly seek to challenge norms and commonly held beliefs. Oftentimes this means having to break the rules.

Situation / Ad Problem

Current Problem: No Brand Awareness (89%) & No IdentityCurrent Consumer Demographics

Questionnaire

Target Consumer

DemographicsWomen25-45Above Average IncomeMarriedSmall Household (3 or less)Urban AreaBA

Target Consumer

PsychographicsArtisticSocialEnjoys Entertaining GuestsEnjoys Decorating Her HomeTrendy / InnovatorAesthetic ConcernQuality/FunctionalityThinker

Positioning Statement

We are positioning iittala as a fun, high-end brand that offers simple and

VERSATILE designware.

Big Idea

Media Strategy

• Philosophical movement• Silent invasion• Mainly: Word of mouth + brand

presence• Landing page

Media Strategy: Traditional MediaMagazines

Media Strategy: Traditional MediaNewspapers

Media Strategy: Traditional MediaNewspapers

Media Strategy: Retailer PushMarketing

Point of SalePamphletsCatalogs

Media Strategy: Special Events/Sponsorships

• Art Basel/Design Miami• Open Forums w/ Famous

Designers• Dinnerware• Souvenirs• Banners

Media Strategy: Special Events/SponsorshipsNapkins & Coasters

Media Strategy: Special Events/SponsorshipsCoffee Shops

Media Strategy: GuerillaPosters

Media Strategy: GuerillaStencils

Media Strategy: GuerillaBillboards

Media Strategy: GuerillaMurals

Media Strategy: DigitalOnline Magazines

Media Strategy: DigitalDesign Blogs

Media Strategy: DigitalSearch Marketing

Media Strategy: DigitalLanding Page

(www.cecinestpas.com)

Media Strategy: DigitalSocial Networking