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Presentation for a group of high school entrepreneur students.
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SOCIAL NETWORKINGAn introductory look at social networking for entrepreneurs
Hello
Brandon Zeman Social Media- WeSeed weseed.com Facebook Twitter
ChicagoTweetups.com AdSpongeBlog.com BrandonZeman.com
WeSeed
You Know Social Networks
But…
… do you know how to use them for your businesses?
Photo: http://www.flickr.com/photos/ihatepigeons/3025187799/
Become an Expert
Use these networks to become an expert, build your brand around these communities and connect with those who look up to your expertise
Twitter, Linkedin answers, other communities- find your evangelists
Go Fishing
As Jeremiah Owyang says, “Fish where the fish are” (link)
Pages- Threadless- Red Bull- Chicago Tribune
Advertisements Not overly successful, but good for targeting, cheap. Most don’t look at ads on Facebook
Facebook Connect
Zappos
YouTube
Hulu
Meetup
Social Media Monitoring
A.K.A.; Listening Alerts, opinions, experiences,
optimization
Resources
Social Media Mashable Jeremiah Owyang Inside Facebook Jason Falls Chris Brogan Seth Godin Shannon Paul
Resources
SEO Matt Cutts SEO Moz SEO Book David Mihm
Resources
Analytics, Usability and Data Hitwise UserEffect SEO Book Keyword Tools Google Trends Google Analytics
Questions
I’ll try to have answers
