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Social Media in Latin America: Opportunities and Risks
Business Case for Using Social Media to Fulfill Your Mission
Feb. 12, 2015 Eric Schwartzman
Agenda
• Social Media Usage in Latin America and the Caribbean
• How Latin American SMEs and Financial Institutions are Using Social Media
• Business Case for Social Media
Las PYME de América Latina ¿cómo usan las
redes sociales para sus negocios?
Methodology of Our Study
Sources: • Blogs • Facebook • Forums • Images • Mainstream News • MySpace • Twitter • Videos
Regions: Argentina Bolivia Brazil Chile Colombia Costa Rica Cuba Dominican Republic Ecuador El Salvador Guatemala Guyana Haiti Honduras Mexico Nicaragua Panama Paraguay Peru Saint Kitts Saint Martin Uruguay
Languages: English Portuguese Spanish
Period: Last 90 Days
Posts: 2,836
Contains Also Contains Does Not Contain
finanças das pmes angel investor Ebloa financiamento para empreendedores bridge loan Gaza financiamento para o empreendedorismo capital de giro Ukraine financiamento para startups capital de trabajo finanzas para las empresas pequeñas y medianas cuasicapital fondo de inversiones para una empresa pequeña dinero fondos para empezar empréstimo fondos para los empresarios financiamento fund entrepreneurs financiamiento funding for entrepreneurs inversion funding for start up investimento fundo de investimento para pequenas empresas investimento de capital fundo para empreendedores linea de crédito fundos para startups linha de crédito growth of small and medium enterprises loan pequena empresa participação societária pequeña empresa pitch pequena y média empresa préstamo pyme private placement small and medium enterprise development recursos financeiros small business investment fund recursos financieros small medium enterprise development seed funding SME finance series A round SME financing series A round sources for finance for sme series B round start up funds sustainability women entrepreneur sustainable
Clients on Linkedin
Experience
3 to 5 years 153 6 to 10 years 165 10+ years 81
Experience
3 to 5 years 22 6 to 10 years 29 10+ years 33
Experience
3 to 5 years 15 6 to 10 years 23 10+ years 16
More Clients on Linkedin
Experience
3 to 5 years 7,686 6 to 10 years 12,847 10+ years 16,001
Experience
3 to 5 years 620 6 to 10 years 1,238 10+ years 1,256
Experience
3 to 5 years 43 6 to 10 years 41 10+ years 43
Risks
• Reputation Damage
• IP/Data Breaches
• Lost Productivity
“It takes 20 years to build a reputation and five minutes to ruin it.”
~ Warren Buffett
Opportunities
• Generate New Business Leads
• Drive Customer Activity
• Lower Costs & Increase Efficiency
• Thought Leadership
Next Steps
1. Social media training for staff
2. Digital strategy:
• website overhaul
• enhancing LinkedIn, Facebook, Twitter
• cleaning up Youtube and Vimeo
• blog production
3. Target clients and increase engagement on all channels
4. Share our posts and follow us