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I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
MAIL IS THE TRANSACTION, MOBILE ENGAGEMENT IS JUST A LAYER
Jason Howie, Director of
Marketing Gold-Mobile
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Mail is the start, middle, and end
According to recent studies by InfoTrends (2013) & USPS HDS
(2010) consumers increasingly prefer to receive brand
communications through the mail.
Personal communication has moved from mail to Cell phones, Email, and
Social Media
Transforming mail from a communication method into a transaction
method
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Connecting to Consumers
New laws, regulations, and industry guidelines around
electronic mediums
Telemarking – Do-Not-Call Improvement Act of 2007
Email – CAN-SPAM Act of 2003
Cell phones – MMA and Wireless Carrier Guidelines
Mail is tangible & physical
Enters most consumers homes
Directly connects with the consumer
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Monroe Plan for Medical Care
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Monroe Plan for Medical Care
Monroe Plan is nationally recognized as a health care leader
with a proven track record of improving health outcomes
and reducing the disparities for the populations that
they serve.
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Monroe Plan for Medical Care
Upstate New York
40 years
Health Care Services Organization (HCO)
15,000 Health Care Professionals (HCPs)
250,000 members
Focuses primarily on Healthcare for Underserved Populations
Medicaid eligible children, families, the aged, blind, and disabled
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Monroe Plan for Medical Care
English and Spanish
Website URL
Mobile Website
QR Code
Text-in code
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
Monroe Plan for Medical Care
Double blind study
Three groups
Telemarketing
Postcards
Postcards with Telemarketing
Results
200% increase in enrollment (Telemarketing & Postcard)
Reduced outbound call center costs
Increased evidence-based results
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
ValPak
Valpak is a print marketing company
that offers advertisers full service,
targeted, direct marketing solutions
and support services. Valpak is an
affiliate of Cox Enterprises, Inc. Valpak
has created integrated programs with
other Cox subsidiaries to maximize
your campaign potential.
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
ValPak
Direct marketing
45 years
165 franchises across the U.S.
Print, Digital, and Integrated Solutions
Notable
474 million envelopes to over 41 million addresses
20 billion ads inside Valpak
51,000 advertisers
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
ValPak
Direct mail coupons
supported with QR codes
and text-in codes
Mobile friendly landing pages
Text messaged coupons and
mobile messaging opt-in
I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7
ValPak
Results
100,000 mailers sent out
4,000 interactions
800 redemptions in single month
Verifiable consumer interactions
Individualized Coupon Codes
POS Integration
Increased consumer satisfaction
