7  Steps  To  Finding  Your  

Ideal  Customer  on  Facebook  

Determine  who  your  ideal  client  is  Do  you  know  your  customer  profile?    Lots  of  business  owners  get  stuck  on  this  point  and  decide  to  go  with  a  ‘everyone  is  my  customer’  stance  but  this  rarely  works  unless  you  have  a  limitless  budget.    Most  small  business  owners  do  not  have  that  privilege!    So,  take  a  moment  to  write  out  your  customer  avatar  –  Where  do  they  live?    What  do  they  do?    What  is  their  sex?    How  old  are  they?    What  books  or  magazines  do  they  read?    What  car  do  they  drive?    Think  through  as  much  detail  as  you  can,  including  the  reason  they  would  invest  in  your  product  or  service.    It  is  okay  if  you  have  more  than  one  person  that  you  want  to  work  with.    Just  be  clear  on  who  they  are.    

http://RosemaryNonnyKnight.com/marketing-blueprint

Take  a  look  at  your  Facebook  Page  insights  

If  you  have  a  Facebook  page  currently,  look  at  your  insights  and  figure  out  if  your  fans  and  the  people  you  want  to  connect  with  align.    You  can  even  go  into  Facebook  audience  insights  within  the  adverts  manager  and  peruse  the  interest  of  the  people  on  your  page.    Do  they  seem  to  align  with  the  people  you  want  in  your  world?    No?    then  it  is  Pme  to  make  adjustments  and  you  do  that  by  following  the  next  few  points.    Yes,  great!  Start  asking  them  to  take  the  next  step  with  you  and  also  follow  the  following  points    

http://RosemaryNonnyKnight.com/marketing-blueprint

Where  do  your  ideal  people  congregate?  

Another  great  thing  about  Audience  Insights  is  the  fact  that  you  can  find  out  more  about  what  the  people  you  want  to  aSract  are  into.    You  can  search  via  interests  and  see  what  Facebook  pages  come  up  for  people  who  are  interested  in  a  certain  thing.    And  then  you  can  go  to  those  pages  and  see  what  kind  of  content  the  page  uses  to  engage  people.    Does  your  content  seem  to  align?    No,  the  idea  is  not  to  completely  emulate  anyone  else  but  it  is  to  make  sure  that  you  are  talking  of  things  that  are  interesPng  to  the  people  you  want  to  aSract  to  your  business.      

http://RosemaryNonnyKnight.com/marketing-blueprint

Use  Graph  Search  If  you  are  able,  use  graph  search  as  well  to  dig  deeper  and  invesPgate  further  everything  what  your  idea  customers  like.    Really  enter  the  head  of  your  customer  on  Facebook  and  start  to  think  like  they  think  about  things  so  that  you  are  able  to  give  your  opinion  in  a  way  that  speaks  to  them.    You  need  to  be  able  to  talk  about  issues  that  maSer  to  them  and  doing  this  research  and  immersing  yourself  into  their  world  will  make  it  so  much  easier  to  aSract  them.    

http://RosemaryNonnyKnight.com/marketing-blueprint

Go  into  your  Adverts  manager  If  you  do  not  have  the  right  kind  of  people  on  your  Facebook  page  then  it  may  be  wise  to  do  a  few  ‘like’  ads  to  aSract  them.    I  find  that  it  is  beSer  to  keep  ‘like’  campaigns  a  bit  broader  than  more  specific  ads.    However,  make  sure  that  you  are  using  some  of  the  targePng  opPons  that  Facebook  provides  to  aSract  more  of  the  right  people.    If  you  are  adverPsing  using  a  $10  budget,  I  would  suggest  that  you  are  targePng  about  1  million  people  for  that  budget  and  then  increase  or  reduce  as  you  see  fit.    UlPmately,  you  will  need  to  try  different  things  in  order  to  see  what  works.    I  have  had  great  results  with  less  than  ten  thousand  targeted  and  more  than  a  million  targeted  so  regardless  of  what  the  gurus  say,  it  is  all  trial  and  error.      You  just  get  a  lot  beSer  at  it,  the  more  experience  you  have!    So,  please  get  some  experience.    Start  with  $5  if  necessary.    The  idea  is  to  get  people  onto  your  page  for  as  liSle  a  cost  as  possible.    Do  not  go  crazy  -­‐  $1  a  like  is,  in  my  mind  far  too  extravagant.      

http://RosemaryNonnyKnight.com/marketing-blueprint

Start  asking  quesBons  

•  As  you  get  more  of  the  right  people  on  your  page,  ask  them  what  they  want.    This  may  be  a  post  to  boost  as  well,  if  you  so  choose.    Of  course,  you  only  boost  it  to  the  people  who  like  your  page.    

http://RosemaryNonnyKnight.com/marketing-blueprint

Prepare  a  lead  magnet  based  on  the  informaBon  they  give  you  

Listen  in  to  what  they  are  saying  and  create  a  lead  magnet  or  two  and  test  for  free  on  your  page  to  see  what  your  fans  respond  to  and  then  again,  boost  to  the  people  on  your  page  if  you  seem  to  be  ge]ng  great  results.    Get  people  onto  your  mailing  list  where  you  have  a  lot  more  control  and  then  put  them  through  your  auto  responder  series  and  make  some  sales.  

http://RosemaryNonnyKnight.com/marketing-blueprint

http://RosemaryNonnyKnight.com/marketing-blueprint