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Digital Marketing Trends for 2017 and beyond!
#OneCarnegie16
#OneCarnegie16
Goals for 2017
• New Website that is modern and fully mobile-optimized.
• An improved email marketing strategy customized to the needs of your subscribers.
• Build Facebook fan base to 1000+ fans.
• Fill workshops and previews with Facebook fans.
• Build your millennial tribe on Instagram.
• Strengthen your personal brand using LinkedIn and Facebook Live.
New Website
Smarter eMail Marketing
Smarter eMail Marketing • Mobile optimization - Cross device optimization. • Value, value, value • List segmentation: being more intentional with your
lists; i.e. different messages for C-Level vs. HR managers, etc.
• Strategic follow-up emails based on unique click throughs in real time.
Strategic Click Through Follow Up
Strategic Click Through Follow Up
The first of a series of 4 follow up emails
being sent to individuals who clicked on links
relating to the HIP.
The New Facebook
• Posts to pages get limited engagement
• You have to pay to play
• Double-down on Facebook Live
• Double-down on Groups
Facebook Live Best Practices
• Tell people ahead of time
• Name commenters by name
• Be creative, write a good description
• Use it often, be consistent
Facebook Live Best Practices
• Workshops or Previews
• Midweek Mentor
• Alumni Event
Facebook Advertising
Advertising Best Practices
• Be strategic
• Add gasoline to the fire
• Strong call to action
• Display on Instagram
• Small budget - BIG results
ReMarketing
• 22,368 Facebook and Instagram users reached
• 957 Website Clicks resulted • $.17 per click • Total Ad spend $140.00
ReMarketing
ReMarketing
For Reaching Millennials through Instagram
Best Practice #1: Inside the Classroom
• Instagram handle and hashtag are clearly displayed (@dalecarnegieala #dalecarnegieala)
• Create an ‘Award Area’
• Can also be called ‘I’m a DC Grad’
• Use our Posters!
• #DaleCarnegie #GeoLocation
• Designate an ‘Instagram GA’
Value • #GiveAppreciation
#DaleCarnegieALA
• Capture this moment and share it on IG
• We’ll pick a winner and win a gift card
• leverage popular hashtags (#smile, #summertime)
Best Practice: Use Posters!
Best Practice #3: Advertise
• Works similar to Facebook
• Hover over the picture, you can now add a call to action
• One of the largest mobile ad platforms
• Teen program!
Best Practice #3: Advertise
Success Story:
The Atlanta Braves All Star Grill
Caution: Keep it Simple and
beware the shiny penny syndrome
Are you known as a thought-leader in your
local market?
Facebook Fan Page: Every Class Member (or Visitor) becomes a Fan
Facebook GroupEvery Graduate becomes a Member
Thank you!
• www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)