HOW TO CHOOSE A NICHE

TO LAUNCH A NEW PRODUCT

A source of inspiration for companies with ambition| www.howwinnersmakechoices.com

You Can’t Conquer The World All At Once

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Michelin Tweel

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Choosing A Niche: Michelin Tweel

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Lawnmower Niche: Feasibility

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Why Did Michelin Choose For The Lawnmower Niche?

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Choosing A Niche: Three Core Dimensions

The size of the nicheThe value that you can deliver to the

customer in the niche

The effort and monetary cost to enter the niche

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HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Choosing A Niche: Size

NicheSize of the niche Value delivery to

customers in the nicheCosts of access to the

nicheVolume Budget

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Choosing A Niche: Value

NicheSize of the niche Value delivery to

customers in the nicheCosts of access to the

nicheVolume Budget

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Choosing A Niche: Access

NicheSize of the niche Value delivery to

customers in the nicheCosts of access to the

nicheVolume Budget

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Michelin Tweel: From Niche To Niche

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

HOW WINNERS MAKE CHOICES

A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

HOW TO CHOOSE A NICHE TO LAUNCH A NEW

PRODUCT