How Entrepreneurs & Start-UpsDo Business:

A Story in 4 Slides

[How We Succeed, How We Fall Down, How We Get Back Up, & How We (Continuously) Improve]

Slide 2 of 4

How We SucceedWe meet a need or solve a problem better than existing products or services

By filling a gap in the competitive solution(s) By operating more efficiently or appropriately

We create demand with prospective buyersWe effectively communicate the value we provideWe sustain a loyal customer base that will advocate our products/services

Slide 3 of 4

How We Fall DownWe invest in “marketing” (e.g., social media, ads, etc.) first & not product/service validation or strategyWe ignore signs that a market isn’t profitableWe don’t have budget to create need & brandWe don’t execute per the market’s expectations or don’t supersede the competitionWe are unwilling or unable to detach/see the market

Slide 4 of 4

How We Get Back Up Re-focus on understanding the prospective buyers Scrutinize our products/solutions Conduct deeper dives into competitor solutions Compare brands & invest in branding or re-branding Get smarter about spending &/or be willing to invest in Marketing (vs. just marketing communications) Gain perspective on the business & plan for success

Slide 5 of 4

How We (Continuously) Improve Pay attention to the details that matter Create differentiators & competitive advantages Operate consistently with the brand & develop sustainable processes Be open to alternative solutions Monitor & adapt to the changing market Engage the right people to help

To succeed, get back up, or improve:Call 602-739-8028Visit www.tracydiziere.com *Email tracy@tracydiziere.com