Embed Size (px)
DESCRIPTION
How to measure your online communication with Google Analytics
Citation preview
www.e-zen.be© e-Zen
How to tag your online campaigns for Google
Analytics?
www.e-zen.be© e-Zen
visitvisit
visit
visit
www.abconcerts.be
Page: www.abconcerts.be/xavierrudd
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visit
visit visit
visit
www.abconcerts.be
Page: www.abconcerts.be/xavierrudd
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visitvisit
visit visit
visit
visitvisit
www.abconcerts.be
Page: www.abconcerts.be/xavierrudd
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visitvisit
visit visit
visit
visit
visitvisit
www.abconcerts.be
visit
Email on Xavier Rudd
Page: www.abconcerts.be/xavierrudd
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visitvisit
visit visit
visit
visit
visit
visitvisit
visit
www.abconcerts.beArticle in online newspaper
visit
Email on Xavier Rudd
Page: www.abconcerts.be/xavierrudd
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visitvisit
visit visit
visit
visit
visit
visitvisit
visit
www.abconcerts.beArticle in online newspaper
And many more referring sites…
visit
Email on Xavier Rudd
Page: www.abconcerts.be/xavierrudd
visit
www.e-zen.be© e-Zen
Banner on nieuwsblad.be
visitvisit
visitvisit
visit visit
visit
visit
visit
visitvisit
visit
www.abconcerts.beArticle in online newspaper
And many more referring sites…
visit
Email on Xavier Rudd
Page: www.abconcerts.be/xavierrudd
visit
Question: How can I see how many visits entered my site by typing in the url directly, through Google, through my banner, the email I sent out, …
Answer: check the traffic sources in Google Analytics
www.e-zen.be© e-Zen
Traffic sources in Google Analytics
www.e-zen.be© e-Zen
Traffic sources in Google Analytics
GA recognizes automatically:>Direct traffic>Search engines>Referring sites
www.e-zen.be© e-Zen
Traffic sources in Google Analytics
GA doesn’t recognize:>That the visit came through a banner
on a site (but this site will be auto recognized as a referral)
>That a link in an e-mail was clicked>…
www.e-zen.be© e-Zen
Traffic sources in Google Analytics
You have to tell this to GA by adding campaign parameters to the landing pages
Example for the bannerThe landingpage www.abconcerts.be/xavierrudd can be changed to
www.abconcerts.be/xavierrudd?utm_source=nieuwsblad.be&utm_medium=banner&utm_campaign=xavierrudd
www.e-zen.be© e-Zen
Traffic sources in Google Analytics
For each medium and sourceyou can add different parameters in order to recognize them within GA
Example for the emailThe landingpage www.abconcerts.be/xavierrudd can be changed to
www.abconcerts.be/xavierrudd?utm_source=newsletterdec08&utm_medium=email&utm_campaign=xavierrudd
www.e-zen.be© e-Zen
The result:Navigate to traffic sources > campaignYou can change the dimension to source, medium and more
banner
www.e-zen.be© e-Zen
Tip: define “quality visits”
>High Conversion?>Many pageviews / high time on site?>Low Bounce rate?>Downloaded pdf?>Registration>Consulted the dealers page>Filled in a contact form>…
www.e-zen.be© e-Zen
Tip: use the GA url builder
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
www.e-zen.be© e-Zen
Tip: Check the urls!
>Do they show the webpage or a 404 page?>Are you seeing this traffic in GA?
