How to set up a Global Strategy on Social Media?

PLAN YOUR GLOBAL MARKETING STRATEGY

Discover the brand world through the "mon shu girl" doll

Invite fans to participate in creative contests

Offer exclusive products to your community

TELL YOUR STORY

ENGAGE

MONETIZE

TIGERLILY

The Tigerli ly Platform helps brands to easily drive their social marketing strategies.

Used to manage conversations and run effective campaigns across 60 countries, it optimizes your large-scale actions by providing uniques experiences.

shu uemura is an international cosmetics line, native of Japan.

They use Social Media to expand relationships with their fans, feel close to the brand by listening to their needs and providing them suitable contents: education, entertainment, product information and promotional offers.

SHU UEMURA

Like shu uemura, organize your brand internationally.

Fish where the fishes are:• shu uemura has Facebook, Twitter and Youtube accounts in more than 15 countries all over the world. • As a Japanese brand, they are especially present in Asia.• In China, they are using local social networks such as Weibo and Youku, equivalents of Twitter and Youtube.

+1 worldwide account

Facebook

TwitterYoutube

Weibo

Youku

DEFINE YOUR BRAND PRESENCE

shu uemura focuses its presence on networks with a relevant audience, where they can develop the product promotion in accordance with the brand DNA and its main target, young female.

1

Social Media must be managed locally:• Make-up trends• Communication codes• Local calendars• Business operations

MANAGE A CROSS-CULTURAL COMMUNICATION

2

The International division’s role is to :• Define the general strategy• Maintain the consistency of the brand image• Provide assets that cannot be produced locally.

shu uemura cares about local cultures, the strategy can vary a lot depending on where fans live.

MON SHU GIRL HUBInstalled on 13 Facebook pages of the brand

Available in 6 different languages (FR - EN - CN TW - CN HK - JP - KR)

Frequently updated content (video, photos and short messages)

40,586DAILY REACHED PEOPLE

16,271NEW FANS LAST MONTH

1 Global and 13 Local Pages with :• Full localization on Page: cover and profile

photo, apps, milestones, Timeline...• Insights on regional performance

BUILD YOUR SOCIAL MEDIA PARTITION3

But :• Lack of global community• Cluttered in search, fans may

like the wrong page.

The Facebook Global Pages combines the best of Global/Local Strategies and allows brands to :

• Have one Global Page Name, Like Count and PTAT across all pages• Automatically redirect customers to the right local page• Promote your Page with juste one vanity URL• Learn about all customers through one set of Global Insights

FROM ADISTRIBUTEDPRESENCE...

...TO A CONSISTENT GLOBAL PAGE

+

France Japan Malaysia Taiwan Thailand UKRest of the world

Global Page

USA + Canada217,517

STORIES LAST MONTH

22.88%ENGAGEMENT RATE

shu uemura chose the Tigerlily Platform to:

ENHANCE TEAM COLLABORATION4

Adapt your Global strategy to your organization. Establish a personalized workflow at each level to localized experiences.

Define worldwide team workflows

Create master templates for international content

Add tags to organize publications

Filter publications and fans contributions by country, locale, users...

Adapt a post to local (translation, link..)

PROVIDE GEOLOCALIZED EXPERIENCES5

Offer multilingual and geolocalized apps deployed on many pages at once in order to support product launches.

DRAWING CONTESTAn invitation to draw your own interpretation of "mon shu girl"

Available in 8 countries (HK, Malaysia, Singapore, UK, USA, JP, South Korea and Taiwan)

A contest with a high level of engagement

Exclusive shopping area to discover the Holiday collection.

Geo-targeted to 7 countries (EN,CN TW, CN HK and KR).

SHOPPING

351DRAWINGS

4251VOTES

29,072APP VISITS

With a global view on your results:

• Measure and compare your team's performance depending on your KPIs

• Track your team's average performance at each level and compare to industry benchmarks

• Ensure brand consistency across social channels

• Optimize your future campaigns

ANALYZE YOUR PERFORMANCE AT EACH LEVEL6

TIGERLILY INSIGHTS MORE ABOUT INSIGHTSPart of our Social Marketing Platform, Insights is now available for all clients who use “Conversation”.

If you want to learn more about Tigerlily Insights, you can read our blog post : Go further than Facebook Insights

The Tigerlily Platform helps brands to easily drive their social marketing strategies. Used to manage conversations and run effective campaigns across 60 countries, it optimizes your large-scale actions by providing uniques experiences.

STAND OUT ON THE SOCIAL WEB

VISIT OUR WEBSITE CONTACT US