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Learn how to sell the Shoewallet.
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1st Edition Fall|Winter 2009
SHOEWALLET™
ACTIVE GEAR LLC HOW TO SELL THE SHOEWALLET™ TO
EXISTING CUSTOMERS & CREATE NEW ONES
This a Confidential document, intended solely for the viewing by our
ASI, SAGE, PPAI Member Distributor Partners.
ASI Supplier #87194 SAGE Supplier #68300
Contents:
Background
1 What is a Shoewallet™ & Goal of this eBook for You!
2 High ROI, Low CPI
3 Safer Roads & Trails Campaign ADVANTAGE
4 Who Buys The Shoewallet™ Sales Tools
5 Personalized A to Z Sales Sheets
6 Personalized Shoewallet Storefront
7 Value Added Features We Provide
8 Using Real & Virtual Samples to Close Sales In the Media
9 Leveraging the Massive National Media Attention We’ve Received Resources
10 Resource Links
Brought to you by: Shoewallet Active Gear LLC|Toll Free 800.618.4630|Email [email protected]
Distributor Site www.shoewalletpromogear.com For more information, contact: Brian Ouellette|206.498.4180| [email protected]
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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1. What is the Shoewallet™ & Goal of this eBook.
Around for decades, shoewallets are a valuable tool that securely fasten to a shoe to hold cash, keys, ID (Free ID card included), credit cards, gym membership cards, licenses, hotel room card keys, cruise ship ID cards, etc. Made with an extra strength Velcro strap, the Shoewallet™ is also easy to remove to carry in a pocket, purse or strap around a belt. The Shoewallet™ also includes our exclusive credit card strap (see Step 2 below) which allows it to remain lightweight & tapered, yet still accommodate credit cards, etc.
Who Uses the Shoewallet™ With over 300,000,000 people in the US alone, a majority of whom need a wallet, this as a secondary wallet to use when you want to travel light anytime you leave the house. For the parent who wants their child to carry ID & some spare change when running around the neighborhood; to the walker or jogger looking for a place to carry a key or their Nike+iPod Sport Kit
(see our Shoewallet reviewed in Consumer Reports here); to the traveler running around a new city; to the person heading to the gym; to the senior citizen going for a walk; to the outdoor enthusiast leaving the city to go for a hike…There are endless possibilities & applications for the Shoewallet™.
How This eBook Can Help You Close Sales With end customers like Southwest Airlines, US Air Force, Skechers, FOX Sports Network, Pitney Bowes, UCLA, etc. already using the Shoewallet™, we have a product that is both useful and provides excellent value. This guide will provide you a better description of the tools you have at hand as we partner with you to not only increase your Shoewallet™ sales, but your promo product sales across the board. As you can see in the image to the right, to secure our Shoewallet™ to a shoe, the user takes the strap and slides it under the laces of the shoe (the more laces slid under, the more secure it is). Step 2. Slip your credit card, etc. under our exclusive credit card strap. 3. Push back and now open the internal pouch & insert your FREE ID card (included with every Shoewallet™), cash, keys, Nike+iPod Sport Kit sensor, etc. Last step, pull the extra strength Velcro strap over and You are Ready to Go! IMPORTANT NOTE We have implemented our exclusive credit card strap to enable our Shoewallet™ to carry credit cards and remain lightweight (tapered to the shoe as opposed to large and bulky on the shoe). Tested, in-house, for 1,000’s of miles, the strap is fully secure. To view the, “How to,” go to:
www.shoewalletpromogear.com/howto
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
Custom color nylon available at +5K/units.
Standard colors are:
Jet Black &
Midnight Blue
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2. High ROI, Low CPI Promo Product The high quality of the Shoewallet™, our packaging and focus on detail, abiding by style guide rules 100% of the time, contribute to what makes this promo product something special. This is why putting samples in your customer’s hands is integral to closing sales. All promo product quality is not created equal, many have learned this the hard way. To request samples, go here:
www.shoewalletpromogear.com/samples
Versatile, Useful Product That Gets Used After Receipt How many promo products are used once, if ever, then forgotten about? Our goal is to beat Billboards (which, according to the 2008 ASI Special report, is the only media with a lower CPI than promo products) and be the MOST cost effective media marketing tool available. To do this, we provide a product that can be used daily; increasing the ROI, while decreasing the CPI with every use. We also provide…
Optional Inserts Drive Recipient Action Optional Inserts turn this into +2 promos in 1! We have created a way to increase the impressions per campaign by including a way to communicate with recipients after they receive the Shoewallet™. Ask us about printing, packing and delivering the inserts inside each Shoewallet™. This tool allows your customer the ability to create a conversation with the recipient making this a DYNAMIC promo product vs. a STATIC one. Make sense? View a sample of the inserts we created for Skecher Shoes here:
www.shoewalletpromogear.com/calltoaction
Optional Storefront for Your Customers Here’s a sample Storefront we can create for your end customers. To view a sample, Click Here With a goal of illustrating the proper way to use the Shoewallet™, we can add one or more impressions when we drive people to this landing page. Here your customers can promote special offers, new releases, discounts, etc. This is a way to extend the branding experience on a whole new level. This is a powerful option we provide at $0.00 cost for our Distributor Partners. Need additional information on this? Contact us here.
Add Ons (more on this later on) -Free ID Card with every Shoewallet™ -Free copy of the eBook, MISSION ABDOMINALS. A $17.95 Value. -Retail price of the Shoewallet™ is $10. Your customers LIST price is <$3. Your net, as a Distributor, is <$1.94. Be sure to check out our Special Pricing opportunity later in this document. WOW!!
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
BLAZING HOT
SALES TIP! Pitch the Shoewallet™
similar to how you pitch others, BUT…
Target the Goodwill feature the Shoewallet
provides with the FREE ID card that is packed with each unit. Brands love standing for something
BIGGER than simply handing out another
branded product.
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3. The Safer Roads & Trails Campaign: Be Smart. Be Safe. Carry ID.™ Now you can offer a promo product that can bring peace of mind to the end-
user and their loved ones. How? The Shoewallet™ packs all the features the other promo products provide: It’s brandable, it provides a function (it actually provides multiple functions), it’s got a high perceived value (retails for $10, List for your customers is <$3/unit, your net <$1.94/unit. Btw, each unit packed with +$20 of Freebies. More on that later in the eBook)…
Plus, it provides peace of mind for your customers and their loved ones who use the branded Shoewallet™ after receipt because each one is packed with a FREE ID card.
“The Free ID card could come in handy!” Giving this Promo an Unfair Advantage over the other ideas out
there…Sorry other promo products!
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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4. Who Buys Them The Shoewallet™ is a wallet, making it a product that has massive user potential. With that said, we have seen a very wide range of end customers. End customers using them now are names such as: Southwest Airlines, US Dept. of Defense, American Family Insurance, Virginia Tech. University, Pitney Bowes, Publix, Dunkin’ Donuts, UCLA, YMCA, Jamba Juice, Fleet Feet, Skechers, etc.
Where to find buyers? With the customer-friendly, personalized sales sheets and storefronts we create for you at $0.00 charge, you are easily able to introduce the Shoewallet™ to existing customers & prospects. “It’s as easy as shooting an email out!” For your existing customers looking for a new, unique idea, they will love the Shoewallet™. As an excellent conversation starter, shoot out an email to your customers:
Email Template for You. SUBJECT: New, high use promo product that could save a life, too. BODY: Hey------, here’s an ultra versatile promo product that packs an extra punch…it provides a significant “peace of mind” factor with the Free ID card included. Why is this important? Learn why here: www.howtoshoewallet.com/iddata. Get all the value the traditional promo product provides, Plus, stand for helping to secure the lives of the end users. Reply to this email & I’ll forward the link that provides the A to Z on the Shoewallet™. This is exciting stuff!! Feel free to copy & paste or add your own flavor to the intro. The goal is to get the dialogue rolling & highlight why this is unique & why we are going after Billboards, the most cost effective media marketing tool (as documented in the ASI Special Report here,
www.shoewalletpromogear.com/asispecialreport), to become the single most cost effective media marketing tool available to your customers. Btw, the link included in the email above is included on your Shoewallet™ Storefront landing page (look at the Black & Red icon that asks, “Why Carry ID?”)
Access +200,000 Race Directors & Sponsors The Shoewallet™ is a great conversation starter because, even though they’ve been around for decades, +90% of the people out there have never seen one before. To help you, we’ve added a new search tool on our site. This tool allows you to search +200,000 annual events across the US, Canada and globe. Use this tool to build your prospect list of race directors, event directors and Sponsors. This is a powerful tool. Check it out here:
www.shoewalletpromogear.com/sponsorsearch
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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5. Personalized Shoewallet Sales Sheets The customer friendly one-page sales sheets provide the A thru Z on the Shoewallet™. What can be covered in 1 page? Lots! Here’s a snapshot:
National media coverage noted, such as NBC’s Today Show, CNN Headline News, etc.
Images of a private label Shoewallet™. Quick features bullet point list. Quick list of some of the end customers of the Shoewallet™ like;
Southwest Airlines, Skechers, US Air Force, UCLA, etc. LIST Pricing
The standard Sales Sheet can be grabbed here:
www.shoewalletpromogear.com/specialincentive The Personalized Sales Sheet comes branded with your logo and contact information and can be delivered directly to your customers and prospects to learn more about the Shoewallet™. This is a sharp looking sales tool and is easy to email out, print and deliver in person, by mail or by fax.
To Request Your Own Sales Sheet Email us at [email protected] (include contact information and attach your logo) or go here:
www.shoewalletpromogear.com/brandedsalesheet
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
BLAZING HOT SALES TIP!
Introduce the Shoewallet™ via Email to +5 customers and/or prospects
for 10 business days straight.
This equates to +50 over 2 weeks (less than 10 minutes a day).
+90% Certainty 1 Deal Gets Done.
Did you know: Avg. Distributor order is: +8,000/units
“Not a Bad Sale!”
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6. Personalized Shoewallet Storefront How to Use Your “Customer-Friendly” Landing Page This sales tool allows you to easily introduce the Shoewallet™ to your customers & prospects with your own personalized web link that looks like this: www.howtoshoewallet.com/yourname. Your Storefront is yours to market however you choose. How?
Send it out in emails. Add the link to your email signature or add as a P.S., such as:
P.S. Here’s a promo product that you’ve never seen that packs >$27.90 of value for <$3/unit. Featured on NBC’s Today Show, this is cool! Go here: www.howtoshoewallet.com/yourname
Include the link in your printed materials. Add your Storefront link to your website(s), blogs, etc. Add you Storefront link to the Social Media sites such as, Facebook,
LinkedIn, Twitter, etc. Any other ideas you have? Email to us at: www.shoewalletpromogear.com/ebookfeedback
Regarding the Social Networks Did you know that built in on every one of your personalized Storefronts, we have included a dynamic sharing tool? Look at the upper right hand corner of your page (view sample here: www.howtoshoewallet.com/loreal)
From this toolbar, you and your customers can: Instantly email the Storefront directly from the page. Instantly print the one page Storefront. Instantly Share on Facebook, Twitter & +50 other Social
Network Sites. All of this is possible directly from “your” Shoewallet™ Storefront. This is Powerful stuff!! This simplifies the opportunity for you to present the Shoewallet™ and is a great tool for your customers to have access to when there are multiple decision makers.
Don’t have one yet or forgot what your personal link is? Go here to learn more and contact us:
www.howtoshoewallet.com/landingpagesample
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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7. Value Added Features We Provide You Free ID Card. As part of our commitment to our Safer Roads & Trails Campaign: Be Smart. Be Safe. Carry ID.™ we include a Free ID card with every Shoewallet™. Don’t think an ID card is important? Our polls suggest that +75% of us rarely to never carry ID when we leave the house for a walk, run or trip to the store.
Why is this important? Read this data from the CDC, National Center for Health Statistics, www.howtoshoewallet.com/iddata (btw, this link is included on your Shoewallet Storefront link, www.howtoshoewallet.com/landingpagesample). This is powerful data to include in your presentations. Make sense? Call-to-Action Inserts.™ These business card sized inserts are a tool for your customer to use to increase ROI, while decreasing CPI. How? They provide an avenue for your customers to “communicate” with the recipients AFTER they receive the Shoewallet premium. This increases ROI. This increases Impressions. This is powerful! Your net for us to print, pack & deliver to you or your customers is $.20/unit net. Price as you choose. To learn more, go here:
www.shoewalletpromogear.com/calltoaction Custom “How To” Landing Page for your Customers Similar to the Shoewallet™ Storefronts, we can create these for your end customers & label each Shoewallet™ with the link directing recipients to this page. See example here. Free eBook We have dozens of relationships with some of the top online authors from around the globe. Each recipient of the Shoewallet™ receives access to our Ebook Gift section. We can attach to your Storefront at $0.00 cost. Ask us how. To view go here:
www.howtoshoewallet.com/ebookgift Value Packed Promotional Product. Here’s All They Get: For less than $3/unit to your end customers, here is what they get:
A Shoewallet™ branded with any logo. Retails for $9.99. A FREE ID card. A FREE Copy of MISSION ABDOMINALS, written by bestselling author,
Tom Venuto, a $17.95 value. TOTAL VALUE TO YOUR END CUSTOMERS: >$27.90. LIST COST: <$3/unit. NET DISTRIBUTOR COST: <$1.94/unit.
*LIMITED TIME: Checkout our special pricing for you here:
www.shoewalletpromogear.com/specialincentive
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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8. Using Real & Virtual Shoewallet™ Samples to Close Sales The high quality of our product continues to be one of the top reasons your customers buy initially and +50% of them will reorder again. We take pride in our business, our partnership with you and in every product we create. The quality is quickly apparent after viewing our product, artwork & packaging. Use this to your advantage by getting samples into your customers & prospects hands.
Request Samples Here: www.shoewalletpromogear.com/samples With the special pricing we’re offering right now, a self promo becomes possible for as little as 250/units. This is a powerful way to get your name out there and showcase the Shoewallet™. In addition, you have an opportunity to create a “Call-to-Action” with the Shoewallet™ by requesting the optional inserts. These inserts become a powerful tool for directing the recipients of the Shoewallet™ to take an action, such as:
Request more info. Go to a webpage to learn more. Offer a giveaway Announce a new product launch Etc.
This is a powerful tool that increases the ROI of the Shoewallet™ spend, while decreasing the CPI for either you and/or your customers. You get where we are going with this?
Request Virtual Samples Need a virtual Shoewallet™ sample created with your client’s logo? No problem! Go here to request:
www.shoewalletpromogear.com/addlogo
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
Carrying ID… “We love at Shape
magazine,
Shoewallet.com.”
“I love this. This is a Shoewallet.”
NBC’s Today Show
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9. Using our Massive National Media Attention to Add to the Credibility
Why have we been featured on some of the most watched TV shows, most listened to radio stations and some of the largest magazines & newspapers around the US? Names like NBC’s Today Show, CNN Headline News, NY1, Shape magazine, Runner’s World, Chicago Tribune, Dallas Morning News, MSNBC, Craig & Kerri Show, etc. have all featured Shoewallet™ Active Gear and our Shoewallet™. Why?
The main reason: Our focus on personal peace of mind & safety in the Safer Roads & Trails Campaign: Be Smart. Be Safe. Carry ID.™
Your end customers can benefit from the fact that the Showallet™ stands for something more than a traditional promo product. It provides similar benefits other promo products ideas offer, it:
Gets the brand out there. It provides a function (actually multi-functions). It’s unique. High perceived value.
But, it also takes a stand for all of us because it is a tool for the user to carry ID with them when they leave the house. It stands for something BIGGER because we pack every single Shoewallet™ with a FREE ID card.
“When going head to head with other promo product ideas, this safety
function can help you run away with the sale!”
To grab the customer friendly links go to:
www.shoewalletpromogear.com/inthenews *The cool thing about the TV spots, your customers & prospects get to view the retail value of the Shoewallet™ of $9.99, LIST price to them, <$3/unit. This increases the value of the promo product to them in a BIG way. Remember, 100% of our private label sales go thru, you, our Distributor Partners.
“How to Sell the Shoewallet™ to Existing Customers & Create New Ones.” 1st Edition Fall|Winter 2009
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10. Resource Links Below are reference links & tools for you to use. Provide feedback on this eBook and Go here: www.shoewallet.com/ebookfeedback We are your partner here, working side by side with you, so use us! Thanks-
Special Incentive Pricing for our Distributor Partners:
www.shoewalletpromogear.com/specialincentive Request Samples to present to customers & prospects:
www.shoewalletpromogear.com/samples Request a personalized Shoewallet Storefront here:
www.howtoshoewallet.com/landingpagesample
Request a personalized 1 page sales sheet in PDF format . Email us. Subject: Sales sheet request. Include your contact info. line by line (name, business name, phone, email, web address):
[email protected] Grab the customer friendly TV web links (not branded with us) of our Shoewallet™ featured on NBC’s Today Show & CNN Headline News here:
www.shoewalletpromogear.com/inthenews Request Virtual Shoewallet Samples:
www.shoewalletpromogear.com/addlogo Join us on LinkedIn and Twitter. Haven’t joined yet? Similar to email 10 years ago, joining the Social Networks is becoming a necessity. Here is your excuse to take 2 minutes to join ‘em both:
www.shoewalletpromogear.com/joinus
Become one of our Preferred Distributors in your city. Go here:
www.shoewalletpromogear.com/becomepreferred
Search over 200,000 outdoor events around the US, Canada & globe to find Race Directors, event directors and Sponsors for Shoewallet sales and sales of all your Promo Product ideas:
www.shoewalletpromogear.com/sponsorsearch
Do you carry ID? Check this out from www.healthytippingpoint.com. Caitlin put out to her 250,000 monthly visitors, Where do you carry ID? This data is great for your presentations. View here:
Click Here
View the optional, “Call-to-Action Inserts”™, a Powerful tool for increasing ROI, while decreasing CPI. We print, pack & deliver them in the Shoewallets:
www.shoewalletpromogear.com/calltoaction FREE PDF Creator Tool. This is a great tool for you to use to increase the look of your presentations:
www.shoewalletpromogear.com/pdfcreator
ASI Special Report: The Power of Promotional Products. Powerful data to inspire customers.
www.shoewalletpromogear.com/asispecialreport
800.618.4630|206.498.4180|[email protected] S. Brian Ouellette|Founder
