Promoting Events with Discounts (Discount 101 in 60 seconds)

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People love “discounts”

Accenture’s holiday shopping survey….

Surveyed of 526 consumers and found

86% said they won’t buy without a discount of 20% or more

Source: http://bit.ly/hokTEC

Discount code is a popular way to help someone go from

a “maybe later” to “buy now!”

Discounts can be used to attract new customers and retain existing customers

Here is how – you can sell tickets for your event with discounts…

You can create a student’s discount(they have got very little money)

You can create a membership discount(they deserve a special treatment)

You can create a group registration discount(something like Groupon)

You can create a returning customer discount(improves loyalty)

Reward your best customers with special discounts just for them(Just like the Airlines)

or any other type of discount that seems fit to you…

Discount codes can be easily shared on email, Facebook and Twitter

You can create a fixed $ discount(like $5 discount per sale)

You can create a fixed % discount(like 5% discount per sale)

Worried about losing money by giving discount?

Well…you can limit the number of days.(lets say the discount ends in 10 days)

or you can limit the number of redemptions.(lets say first 100 attendees get the discount)

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