How to Pitch To Investors -- A WOMENA Webinar

2015WOMENA

WEBINAR OUTLINE

2016WOMENA

Introduction

Finding Investors & Funding Options

The Pitch

Applying to WOMENA for Investment

Speaking from Experience: Rami Salman from Wrappup

Q&A

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If you have questions during the webinar, type them in the webinar browser or tweet them:

@Womenaco#WomenaWebinar

We’ll answer them during the Q&A session.

GOT QUESTIONS?

REVEAL YOURSELF!

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Are you:• Entrepreneur• Student/Academic• Working professional• Investor• Curious bystander

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WHY THIS WEBINAR?

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Over the past two years, WOMENA has reviewed over 800 startups and coached 32 founding teams to

pitch to our investors.

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ABOUT ME

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ABOUT WOMENAWOMENA is a GCC-based organization that contributes to economic growth in the MENA

region through investment, innovation and inclusion.

2016WOMENA

Our investment platform and membership directly invests and

facilitates the investment process from

start to finish for angel investors

Our education and workshopsassist aspiring angel investors and

entrepreneurs in learning about

investing and fundraising

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WOMENA PORTFOLIO

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INVESTMENT PORTFOLIO

INVESTED $151,000

Digital health for frontier markets Convertible note

Invested with: Nest VC l Private Angels

INVESTED $30,000

A social network that connects buyers and sellers of secondhand goods

Convertible noteInvested with:

Turn8 l Silicon Oasis Founders

INVESTED $50,000

Smart voice recording to summarize meeting discussions and make meetings searchable


Arzan VC l Dubai Angels l Beco Capital l Silicon Oasis Founders

INVESTED $120,000

OfficeRock.com is a B2B e-commerce office supplies business


Jabbar Internet Group l Wamda l Private Angels

INVESTMENT PORTFOLIO

INVESTED $151,000

Digital health for frontier markets Convertible note

Invested with: Nest VC l Private Angels

INVESTED $30,000

A social network that connects buyers and sellers of secondhand goods


Turn8 l Silicon Oasis Founders

INVESTED $50,000

Smart voice recording to summarize meeting discussions and make meetings searchable


Arzan VC l Dubai Angels l Beco Capital l Silicon Oasis Founders

INVESTED $120,000

OfficeRock.com is a B2B e-commerce office supplies business


Jabbar Internet Group l Wamda l Private Angels

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FINDING INVESTORS

ARE YOU RAISING?

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Click on the answer that applies:

Yes

No

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FUNDING OPTIONS

BootstrappingFFF (Friends, Family, Fools) GrantsAccelerators and Incubators Angel Investors/GroupsVenture capital firms Private Equity Firms AcquisitionIPOs

FUNDING OPTIONS


HOW DO YOU ENGAGE INVESTORS?

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Advisors and mentors Visibility Warm intros Feeders Network effects Research

For a list of these entities in the MENA, check out WOMENA’s entrepreneur resources list here:

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WHAT DO INVESTORS LOOK FOR?


TeamMarketTractionGo-To-Market Strategy ProductCompetitive Advantage FinancialsExit StrategyTerms

How To Pitch To Investors

WebinarAugust 17th, 2016

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THE PITCH

A GREAT PITCH DECK SHOULD BE

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Simple

Relatable

Visual

Utilizing storytelling and suspense

Following the agreed-upon structure

Suited to the allotted time

Adapted to your audience

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INTRODUCTION

An elevator pitch which sums up what your company does in one or two sentences

The cover slide should containYour logoYour taglineDate created


MARKET OPPORTUNITY SLIDE

Define target customer

Define addressable market

Define projected growth

Give sources


MARKET PROBLEM SLIDE

Explain shortcomings of current solutions

Define the customer need you are fulfilling

Elaborate on why customers need you


YOUR SOLUTION SLIDE

What is it?

What’s the underlying magic?

Why is it special?

How does it work?


BUSINESS MODEL SLIDE

Show current and future revenue streams

Identify key revenue drivers

Identify primary costs


GO-TO-MARKET STRATEGY SLIDE

Define how you intend to reach customers

Repeat your USP


COMPETITION SLIDE

Show who exists now

Show your competitive advantages

Best displayed in table or visual format


TEAM SLIDE

Show team members, titles, experience and education

Explain why you are best for the job


FINANCIALS SLIDE

Table format

Revenues, expenses, and net for previous year, if applicable

Revenue, expenses, and net for following three years

Share burn rate

Elaborate on milestones


FINANCIALS SLIDE


FUNDING SLIDE

Share previous funding details

Explain what is needed

Share terms

Ask for money!


CLOSING SLIDE

Company logo

Date created

Company contact information


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Applying to WOMENA for Investment

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ANGEL INVESTMENT PROCESS


WOMENA INVESTMENT CRITERIA

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MENA-based companies that are raising $150,000 – $750,000 USD

Highly scalable, innovative, solving a big problem in an underserved market, and offering an exceptional return on investment, at least ten times within five years

Companies that have a clear go-to-market strategy, significant traction, value proposition with customer validation and are not in the idea stage,

Companies that are registered in the British Virgin Islands, the Cayman Islands or Delaware.

Female or male-founded companies may apply—we are not gender biased!

For our full investment criteria, click here:

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Q&A WITH RAMI SALMAN

FOUNDER AND CEO OF

WRAPPUP

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SAMPLE PITCH

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You can watch Wrappup’s pitch here: (From 4:07 - 7:12)

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Q&A

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Type your questions in the webinar browser or tweet them:@Womenaco

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2016WOMENA

August 2016

[email protected]

971 4 557 8943

Business

How to Pitch To Investors -- A WOMENA Webinar