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10 steps for crafting a story to pitch your entrepreneurial startup idea to investors using Square, AirBnB, and DropBox as examples.
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How To PITCHYour Startup To
Investors
This presentation represents Jeremey Donovan’s personal opinions and not those of Gartner Inc.. All company and product names mentioned herein are trademarks and registered trademarks of their respective owners.
Start with your core value proposition1
Forget hotels (2009)
Travel like a human
The friendly neighborhood way
to pay (2011)
Sell More With Square
Sync your files online and across computers (2009)
Your stuff, anywhere
Customer-centric
Short
Positive
Action-oriented
Benefits (not features)
Catchy
Share the problem you are solving2
Hotels are expensive and
impersonal
Credit card merchant services
are complex to setup and manage
Every device has its own data
Complex
Boring
Expensive
Time-Consuming
Risky
Inconvenient
Link the problem to disruptive macro trends3
Globally connected youth culture
‘Solo-preneur’ revolution
Explosion of mobile devices + limitless
storage & bandwidth
Alternative currencies
Energy
Electronic health
Security
3D Printing
Sensors
Show your solution4
A web-based platform where :
[Travelers can save and immerse]
[Hosts can earn]
A smartphone & sensor based platform for
processing credit card transactions
A cloud-based platform to protect,
access, and share your files anywhere,
anytime
Not a feature, not a product, but a…
PLATFORM
< < < Insert Demo Here >>>
Link your business model to a massive opportunity5
10.9 billion trips/yrx
0.10% sharex
$20 commission=
> $200M/yr
$6T CC transactionsx
0.15% sharex
2.5% commission=
> $200M/yr
1.2 billion PCsx
0.20% sharex
$100 / yr=
>$200M/yr
[Massive Market] x [Tiny Share] x [Reasonable Price]
Explain how you acquire customers at low cost6
Events
Partnerships
CraigsList
Internet advertising
Mobile Retailers
Referral incentives
File Sharing
Build ‘virality’ into your product
Remember that product quality is marketing
Show traction with real customers7
>10M nights booked
> $10B processed with > 40K retailers >200M users
Though less impactful than revenue from customers,this is also the place to show tractionwith investors, partners, advisors, etc.
Handle objections8
What about personal safety?
What about government regulations?
How do you handle credit fraud?
How are you different than a million other
competitors?
The best offense is a good defense(but don’t break into jail)
Explain why you are the right team9
Passionate, well-educated millennials
initially funded by Y Combinator
Jack Dorsey, co-founder of Twitter
Passionate, well-educated millennials
initially funded by Y Combinator
Pedigree matters, but there is no perfect profile
And one last thing…
Close with your ask10
How much money?+
What you are going to spend it on?+
How you are going to repay it?
Connect with me
Blog: www.speakingsherpa.com
Twitter: @SpeakingSherpa
LinkedIn: www.linkedin.com/jeremeydonovan