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1 Agenda Introductions Host – Scott Sorensen - Global Head of Solutions Consulting at Axios Systems Speaker – Sharon Taylor – President, Aspect Group, Inc. Service Value Management: A Business Imperative The evolution of value Why it is changing What it is changing into The benefits of the change How you can achieve it When you will know you have Brief Axios Systems Overview Question and Answer Session

How to optimize IT for future business needs

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To view this complimentary webcast in full, visit: http://forms.axiossystems.com/LP=281Sharon Taylor, the Chief Architect of ITIL® V3 discusses how strategically focused IT service management can be used to drive value for the business. The focus is changing from IT powering the business to IT driving the business forward.This video focuses on how IT and the business can move together as one. You will learn how ITSM can address the delivery of value-driven services through operational efficiency, service optimization and transformation with market time agility.

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Agenda

IntroductionsHost – Scott Sorensen -

Global Head of Solutions Consulting at Axios Systems

Speaker – Sharon Taylor – President, Aspect Group, Inc.

Service Value Management: A Business Imperative

The evolution of value Why it is changing What it is changing into The benefits of the change How you can achieve it When you will know you have

Brief Axios Systems Overview

Question and Answer Session

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Your Speaker Today . . .

Sharon TaylorPresident, Aspect Group, Inc. since 1999

CIO for 14 years

CEO for 10 years

Author, thought leader

Dedicated to the ITSM industry

Chief Architect ITIL V3

Chief Examiner ITIL V3

Chair, itSMF International

ISM, Fellow

Strategic Advisor, ICSM

www.aspect360.net

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Sharon Taylor, Aspect Group, Inc.

June 30, 2009

Service Value Management:A Business Imperative

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What is Value?

Has understood worth

Collective vision

Supports objectives

Enables or avoids

Has meaning

Its absence has impact

Is measured in many ways

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Value by the Book

What are we trying to address with SVM? Changing market dynamics that drive business priorities

Changing market conditions that drive business reactions

Changing service lifecycles that drive business process

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Evolving toward SVM

Infrastructure Management

Service Management

DistributedComputing

Environment

IT-EnabledBusiness

Agility

Value ManagementBusiness Aligned ITSM

Service Infrastructure fusion

Predictive optimization

OGC/APMG contract, ITIL V3 released

ISO 20000, CoBIT ISACA collaboration

Self-managing resources

BS15000 released following by ISO 20000

Infrastructure standardization and instrumentation

ITIL V2 released

Computing and infrastructure islands (chaotic, expensive management)

Policy-based resource allocation

Chaotic

Transition

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SVM Lifecycle

Create Value – These are the actions we

consider worthwhile that must increase or generate maximum future value. This is part of Service Strategy and Design practices.

Manage Value – Applying practices that

allow for repeatable actions which satisfy governance, change, culture, communication and leadership within the IT service organization. These exist within the Transition and Operation of services.

Measure Value – Using metrics and

systems knowledge to benchmark and compare performance of services against expected return on value. This is an iterative, ongoing part of Continual Service Improvement.

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Building SVM Intelligence

Enablers – High level objectives that allow the creation of service value

Elements – The Service Management capabilities that quantify service value outcomes

Characteristics – The Service Management behavioral traits that define service value

Ingredients – The activities that execute and underpin service value

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SVM Enablers – Achieve Business Objectives

Decrease in fixed costs

Decrease in unit costs

Lower start up time

Improve market position

Decreased operational risks

Reduced performance variation

Business process compliance

Competitive advantage

Increase in customer satisfaction

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SVM Elements – Organize Capabilities

Quality – Retaining market share, capturing

new market share, retaining and increasing customer loyalty, repeatable and consistent product quality and consumer experience.

Agility – Competitive advantage, speed to

market, adaptability to changing needs, predictive preparedness.

Value – Product competitiveness, production

efficiency, predictable business process/outcomes, regulatory compliance, risk tolerance, managing constraints.

Quality

Value

Agility

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SVM Characteristics

Driven by process

People

Process

Products

Partners

Best practices

EfficiencyCost

Avoidance

Effectiveness

Value

Available Responsive

Reliable

Quality

Risk Mitigation

ChangeControl

ChangePrediction

Agility

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Service Value Management Ingredients

SVM Enabler - Operate

SVM CharacteristicsAvailable, Reliable, Responsive

SM Ingredients

Incident•Events•Logging•Resolving

Problem•Trending•Root Cause•Knowledge

Capacity•Forecast•Patterns•Investment

Demand•Behavior•Patterns•Adjustment

SVM

Element

Quality

SVM Enabler - Optimize

SVM CharacteristicsEfficiency, Effectiveness, Cost Avoidance

SM Ingredients

Measurement•Metrics•Baseline

Reporting•Dashboard•Scorecard effect

Analysis•Trending•Monitoring

SVM

Element

Value

SVM Enabler - Transform

SVM CharacteristicsControl, Predict, Mitigate

SM IngredientsChange•Impact•Scheduling•Release

Configuration•Data•Relationships•Cause and effect

Risk•Identification•Mitigation•Controls

SVM

Element

Agility

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Event

Incident

Problem

Change

Config

ServiceDesk

ServiceLevel

Capacity

Value Driven

Proactive

Reactive

Incident

Change

ConfigProblem

Measure

Iterative Improvement and Evolution

Strategy

Design

Improve Transition

Operation

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SVM Guiding Principles

All Services are not created equal.

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All Services are not Created Equal

Business A

Decreased operational risks from performance variation

Business process compliant with regulations

Competitive advantage with point of sale to delivery accuracy

Increase in customer satisfaction

Business B

Decrease in fixed costs of business process

Decrease in unit costs of shipping administration

Lower start up time for new or expanded areas of operation

Improved market position

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SVM Characteristics

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Scott SorensenGlobal Head of Solutions Consulting

Axios Systems

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Axios founded

assyst Classic launched

assyst Enterprise launched

European expansion begins

Entry into the US market

Axios ranked #1 vendor in HDI 'Customer Experience' report

Expansion into Canada

Axios retains #1 vendor ranking in HDI 'Customer Experience' report

assyst launched on Java architecture

Further expansion in the US, Europe and entry into Asia Pacific

Axios awarded Software Company of the Year

First in the world to achieve BS 15000 certification

Entry into Middle East and Africa

The number of

assyst end-users tops 10 million

Axios awarded Software Company of Year (again)

Axios rated #1 vendor for 3rd time in succession in HDI 'Customer Experience' report.

1988 200519901995 1997 2000 2001 2003 2004 2006 2007 2008 2009

SVM Messaging UpdateExpansion

into Russia, Eastern and Southern Europe and South America

Axios wins International ExcellenceAward

Expansion into Middle East

Business driven Technology Technology powered Business

ITIL V1ITIL V1 ITIL V3ITIL V3ITIL V2ITIL V2

WindowsWindows WebWeb Web 2.0Web 2.0Green-ScreenGreen-Screen

Axios Systems

assyst 8 Launches

NA Expansion

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Service Value Management . . .Delivering value driven business services through operational efficiency, service optimization and “market time” agility.

Essential Service Value Management Drivers

Business Business drivendriven Technology Technology Technology Technology poweredpowered Business Business

Is your technology organization powered to respond with agility to:

Market Dynamics Driving Business Priorities Market Conditions Driving Business Reactions Market Technology Driving Business Innovation Service Lifecycles Driving Business Processes

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assyst – IT Service Management Solution

TransforTransfor

mm

OperateOperate

OptimizeOptimize

Business driven Technology Technology powered Business

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Delivering Service Value

SVM Enabler - Operate

SVM CharacteristicsAvailable, Reliable, Responsive

SM Ingredients

Incident•Events•Logging•Resolving

Problem•Trending•Root Cause•Knowledge

Capacity•Forecast•Patterns•Investment

Demand•Behavior•Patterns•Adjustment

Contact Information

Speed to Root Cause

Speed to Log

Current Events

SVM

Element

Quality

Quality &Quality &AvailabilityAvailability

Incident/Problem Management – Service Desk

50% Reduction in Incident Restoration Time 50% Reduction in Business Impacting Incidents Customer Retention, Quality Services Reliability and Responsiveness

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Delivering Service Value

SVM Enabler - Transform

SVM CharacteristicsControl, Predict, Mitigate

SM IngredientsChange•Impact•Scheduling•Release

Configuration•Data•Relationships•Cause and effect

Risk•Identification•Mitigation•Controls

Impacted Users Change Scheduling

Speed to Submit/LogStandard Processes

SVM

Element

Agility

Control &Control &AgilityAgility

Change & Configuration Management 50% Reduction in “Emergency” Changes 50% Reduction in Failed Changes Controlled Risk and Automated Governance/Auditability

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Delivering Service Value

SVM Enabler - Optimize

SVM CharacteristicsEfficiency, Effectiveness, Cost Avoidance

SM Ingredients

Measurement•Metrics•Baseline

Reporting•Dashboard•Scorecard effect

Analysis•Trending•Monitoring

Incident Trending

Resources Rescheduling

Asset Usage

Event Management

SVM

Element

Value

Proactive Service Management

Efficiency & Efficiency & EffectivenessEffectiveness

Service Management 75% Reduction in “Reporting” Effort 30%+ Improvement in Resource Efficiency Delivery of Service Management with Value Continuous Process Improvements

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One Vision . . . . .LongevityMore than two decades of a “laser focus” on the delivery of value through IT Service Management solutions!

One Solution . . . . .PredictabilityAlways an Upgrade – Never a Re-ImplementationAgile adoption of technology and functionality!

One Goal . . . . . .PartnershipWith our customers through our people – skills and knowledgeVoice of the customer always counts!

AGILITYAGILITY

FOCUSFOCUS

ACHIEVEACHIEVE

Time to Value & Cost of Ownership – We Live Service Value Management!Customers 8+ Years, Some 16 Yrs – 90%> Current Release or -1 Release

Axios Delivers Service Value Management Today!

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Just to Name a Few Global Customers

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Business driven Technology –Technology powered Business

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Further Service Value Management Resources

Service Value Management White Paper:The business imperative of delivering service value to your

organization

Questions?