HOW TO MARKET ON REDDIT HOW TO MAXIMIZE YOUR UPVOTES AND GET TRAFFIC!

BASED ON A STUDY BY STANFORD

They studied the engagement levels of 132,000 Reddit posts to determine the optimal strategy

BEST TIME: LATE NIGHT & EARLY MORNINGTHE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC

MORE ON OPTIMAL TIMES

LUNCHTIME IS BEST FOR SUBREDDITS LIKE PICS, GAMING, AND ATHEISM

NICHE SUBREDDITS CAN BE VERY SPECIFICAS TO WHEN IS THE BEST TIME TO POST

THE ETIQUETTE OF REPOSTING

REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA

REPOSTING FROM “FUNNY” TO “GIFS” IS NOT A GOOD IDEA

KNOW YOUR AUDIENCEUSE THE RIGHT TERMS AND COMBINATIONS!

CHECK OUT THIS DATA FROM THE STUDY:

A STUDY ON ABRAHAM LINCOLN

THIS PIC OF ABRAHAM LINCOLN RIDING A BEAR GOT BETTER OVER TIME

THE SAME IMAGE WAS SUBMITTED TO REDDIT 25 TIMES TO VARIOUS SUBREDDITS AND SEVERAL DIFFERENT TITLES

A STUDY ON ABRAHAM LINCOLN

ITS NEW HEADLINE ON THE 16TH POSTING GAVE IT A THIRD WIND

THE TITLE WAS SIMPLE:

“MERICA”

A STUDY ON ABRAHAM LINCOLN

IMAGE WAS FIRST SUBMITTED TO THE “PICS” SUBREDDIT UNDER THE TITLE “I’M NOT SURE I QUITE UNDERSTAND THIS PIECE” - IT GOT 62 KARMA POINTS

OVER ONE YEAR LATER IT WAS POSTED TO THE “FUNNY” SUBREDDIT WITH THE TITLE “MERICA” - IT GOT OVER 700 KARMA POINTS

A STUDY ON ABRAHAM LINCOLN

EACH IMAGE ON REDDIT WAS SUBMITTED AN AVERAGE OF 7 TIMES

REDDIT HAS A MEMORY - 45 DAYS. THE CHANCES OF NEGATIVE REACTIONS TO REPOSTED CONTENT IS MUCH MILDER AFTER THAT POINT

CONCLUSION

When submissions become successful, it is difficult to assess how much of that is due to the quality of the content, and how much is due to having used a good title, at the right time, in the right subreddit.

PRESENTATION BY WALLAROO MEDIAWALLAROOMEDIA.COM

Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdfCat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpgBaby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/s530/03-20-2002+039.jpgRepost pic: http://i.qkme.me/3pro1s.jpgAbraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpgKarma pic: http://i.qkme.me/3okcgc.jpg