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A short presentation giving you general social media tips along with specific tips for Facebook pages, Twitter and LinkedIn for business.
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How to Make the Most of Social Media
Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• Big Foot at Steps Online Facebook Trainingwww.StepsLearning.com
• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award
in 2005 and 2008• Blogger for www.SmartCompany.com.au,
www.socialnomics.net, www.flyingsolo.com.au
Social media is a way to market your business
Find where your audience are
Choose your weapon
What do you enjoy using?
Social media takes time…
Be authentic
Be Real
Be Consistent
Add Value
Promote yourself
Interact
Have a conversation
Have fun!
Set up a page NOT a group
Tips
Tips
Make it interesting
Respond to all comments
Tips
Add a welcome tab
Tips
Decide how many times a week to post
1 2
37 6
4 5
Tips
Promote on your website
Tips
LinkedIn is professional
Tips
Source: Lab42.com
Fill in your profile
Tips
Use it
Tips
Click the ‘more’ button
Tips
Say Something
Tips
Follow people
Tips
RT
Tips
Use #Tags in tweets
Tips
Have a conversation
Tips
Check out Klout
Tips
Let’s Connect
www.Facebook.com/SocialRabbitTwitter: @LaRoo
www.SocialRabbit.net