10 social media mistakes most brands make

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10 Social Media Mistakes Most Brands Make


Social media marketing is a boon to marketers today

It helps

• Increase brand awareness

• Reach out to prospective customers and influencers

• Increase website traffic and search ranking

• Generate leads

But here is the catch,when done right it could help propel your business to better prospects but when it goes wrong, it could send your business plummeting down.


10 social media mistakes most brands make

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Not knowing your audienceNot having a proper strategyNot using the right social media toolTrying to run before you learn to walkUsing shortcutsNot being socialNot giving to getTrying too hardSelling yourself shortNot measuring analytics

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1. Not knowing your audienceCreating right content is more important than creating great content, which is why you need to conduct a thorough market research. Knowing your target audience will help you :

• Empathize with them, understand their needs and cater better

• Build an emotional connection with the readers

• Produce content that resonates with the audience and doesn’t fall flat

• Increase the appeal and hence ensure better results on your social media campaigns


2. Not having a proper strategyHaving a proper social media strategy that best fits your goal, who you want to reach and what you want to accomplish will help you :

• Find the most suitable social media tools

• Right size your company’s resources

• Save precious time

• Helps you outwit and out write your competition

• Helps you reach your potential customers well ahead of your competitors


3. Not using the right social media toolsThere is no one-size-fits all solution. Choosing the appropriate tool which works best for your business will help :

• Extend marketing reach by identifying and recruiting influencers

• Buying and managing paid ads on social sites

• Build and manage blogs, communities, ratings and reviews

• Publish content to third-party social networks and manage customer posts


4. Trying to run before you learn to walk

• Take one step at a time

• Know the time and resources you have at your disposal

• Choose the sites that work for you, your business goals, and your customer wants

• Nurture the social platform that works best for you

• Establish a strong performance in that social platform before branching out to another social channel


5. Using shortcuts• When on social media you are required to don many hats like

that of a writer, speaker, photographer, marketer, videographer, curator, editor, engager, etc. These are talents and skills obtained over years of reading, studying and fine-tuning the craft

• Posting one post in multiple social channels is the easiest way to lose a follower’s attention

• Posting quality ,engaging, unique content tailor made for each social channel not only shows your expertise but also captivates the audience

• Staying current with the pulse of social media, trends is essential to make sure that your posts are relevant


6. Not being social• Mechanically sharing posts isn’t social media

marketing

• Be a good listener to learn what’s important to your target audience

• Build your online audience of quality followers. Connect with those people and work to build relationships with them because those people will be instrumental in word-of-mouth marketing for your business

• Engage! Join a conversation but don’t force a conversation

• Make your presence known through active contributions to conversations & prompt replies to comments


7. Give to get• Make sure that the audience can easily have access

to all the information they might want to know about your product

• Failing to do this, might cause the customer to think that the company is incompetent and start looking for an alternative

• You can’t expect others to share your content and talk about you if you don’t do the same for them

• Share and talk about content published by others too

• Freebies, give a ways, social media contests is another sure way to build hype around your brand


8. Trying too hard• People hate being marketed to

• Trying too hard, overselling yourself, talking about you and only you makes your brand look pathetic and drives away the customers

• Don’t post too frequently, try to space out your posts

• The domination of your posts on their feeds, might cause them to unfollow you


9. Selling yourself short• Make sure you steer clear of both extremities

i.e, both overdoing and under doing it

• You can never achieve the results you need by playing it too safe

• You won’t be able to generate the leads you need that way

• Make a tactical case to yourself of the negative consequences that would arise if you spread it too thin on social media


10. Not measuring analytics• Social data and metrics help you track your

brand’s impact and reach online

• It also helps you better engage your customers, build relationships

• It helps you optimize your social media strategy

• Monitoring your social media analytics, keeping track of the viewer’s responses to your post, the reach of your posts constantly can make the difference between the success or failure of your social media presence

Habiliss Virtual Assistantshttp://www.habiliss.com/

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http://www.habiliss.com/indiv

http://www.habiliss.com/indiv