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How can you continually ensure greatness as your business grows? Every business starts out as a hypothesis. Then when you validate and run the business, you are seeing whether your guess was right or wrong. I’ve noticed a matrix of revenue to creativity with businesses. There are a few paths businesses take: 1- Start out super creative and broke. You have nothing to lose. Then you start making money and to make more customers happy you become average (start serving to the median) and ultimately you get rich and the fact you lost your “soul” moves you to the broke-ass stage at the end of the day. (1->2->3) 2- Your business sucks and nothing matters. Queue Metallica music. (Stuck at stage 1) 3- You start out super creative and broke and through persistence and remaining true to yourself; you end up creative and rich. (1->4) Here are 6 Key Attributes to consistently making your customers "Lovegasm": 1- Core values 2- The Hell No 3- Authentic 4- Surprise 5- Consistent 6- Personal (More context here: http://okdork.com/2012/09/13/how-to-make-your-customers-orgasm/)
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Lovegasms
@NoahKaganAppSumo.com
Rogue Marketing Strategies
1. Contests2. Thank-You Pages3. $0 Partnerships4. Sponsor niche sites5. Free things / inbound marketing6. Build a relationship7. Yawn!
Kagan Pyramid for Exceptional
Look around
Who
here
will
Sleep
with
Me?
Fine…Who’ll give me $1?
AppSumo Framework
1. Is this X something we’re Proud of?2. Is it simple?3. Are we having fun?4. Is it profitable?
AppSumo.com/happy
@stevenkovar
Intermission
6 steps to Lovegasm
1. Core Values aka The HELL NO2. Value3. Authenticity4. Surprise5. Consistent6. Personal
