How To Grow Your Business Through Social Media For Wharton 2

How to Grow Your How to Grow Your Business through social Business through social

mediamedia

The Digital Marketing Success Series The Digital Marketing Success Series

Unit I. Getting Started with Social MediaUnit I. Getting Started with Social Media

Introduction to the Introduction to the social websocial web

Where do you start?Where do you start?

• LinkingLinking

• LikingLiking

• FollowingFollowing

• TweetingTweeting

• BloggingBlogging

• VideoingVideoing

• Yelping Yelping

• Checking –InChecking –In

• RecommendingRecommending

• Google + ingGoogle + ing

9 steps to social media 9 steps to social media successsuccess

The i-social Content The i-social Content management strategymanagement strategy

• IMMERSE IMMERSE – Get in the Sandbox– Get in the Sandbox

• INITIATEINITIATE – Set an Editorial Calendar, Schedule Posts, – Set an Editorial Calendar, Schedule Posts,

• INFORMINFORM – Provide Valuable Industry Insights – Provide Valuable Industry Insights

• IMPRESS -IMPRESS - Link to Your Intellectual Property Link to Your Intellectual Property

• INGRATIATE INGRATIATE – Thank, Comment, Retweet, Share– Thank, Comment, Retweet, Share

• INQUIREINQUIRE – Ask ?s to Stimulate Engagement –Be Part of the – Ask ?s to Stimulate Engagement –Be Part of the ConversationConversation

• INVESTIGATE INVESTIGATE – Measure, Monitor, Test, Use Tools – Measure, Monitor, Test, Use Tools

• INNOVATEINNOVATE – Include Videos and Photos, Entertain – Include Videos and Photos, Entertain

• INTEGRATEINTEGRATE –Promote Social Assets Through all Marketing –Promote Social Assets Through all Marketing ChannelsChannels

Integrated marketingIntegrated marketing

Linked-in marketingLinked-in marketing

• Optimize Profile – Add a Business ProfileOptimize Profile – Add a Business Profile

• SSearch and Follow Target Companiesearch and Follow Target Companies

• Identify Key Personnel and Match with Identify Key Personnel and Match with Network Network

• Enhance Personal Brand through Slideshare, Enhance Personal Brand through Slideshare, Blog, Twitterfeed, Status Updates, Answers, Blog, Twitterfeed, Status Updates, Answers, Group InputGroup Input

• Give and Receive RecommendationsGive and Receive Recommendations

• Review and Respond to Network Updates Review and Respond to Network Updates

Facebook MarketingFacebook Marketing

• Establish a Personal Profile – Display Establish a Personal Profile – Display PersonalityPersonality

• Launch a Facebook Business Page – Build Launch a Facebook Business Page – Build Community – Claim Custom URLsCommunity – Claim Custom URLs

• Customize Facebook Page with Tabs and AppsCustomize Facebook Page with Tabs and Apps

• Build a Fan Base Through Incentives, Build a Fan Base Through Incentives, Advertising and Personal Communications – Advertising and Personal Communications – Optimize EdgerankOptimize Edgerank

• Encourage Engagement Through Contests, Encourage Engagement Through Contests, Exclusive Offers and SweepstakesExclusive Offers and Sweepstakes

• Friend, Like, Comment & Share More than Friend, Like, Comment & Share More than BroadcastBroadcast

Blog marketingBlog marketing

• Content is KingContent is King

• Promote Newsletter/Blog Subscriptions and Promote Newsletter/Blog Subscriptions and Capture the Golden E-Mail AddressCapture the Golden E-Mail Address

• Establish Reputation and Expertise – Great Establish Reputation and Expertise – Great Opportunity for ConsultantsOpportunity for Consultants

• Offer Free Whitepapers, E-books,WebinarsOffer Free Whitepapers, E-books,Webinars

• Link content Throughout Social Ecosystem – Link content Throughout Social Ecosystem – Enhance SEO & SMOEnhance SEO & SMO

• Guest Blog – Comment StrategyGuest Blog – Comment Strategy

• E-Zine Article MarketingE-Zine Article Marketing

• Drive Traffic to Website and Lead Capture Landing Drive Traffic to Website and Lead Capture Landing Page – Page –

• Include a Call-to-Action EverywhereInclude a Call-to-Action Everywhere

Twitter – Best Practices Twitter – Best Practices for Lead Generationfor Lead Generation

• Customize ProfileCustomize Profile

• Lurk, Listen, LearnLurk, Listen, Learn

• Share the Love Share the Love

• Provide Immediate Customer Service Provide Immediate Customer Service

• Participate in Tweet-ups and Twitter PartiesParticipate in Tweet-ups and Twitter Parties

• Search for Industry Terms and Monitor Prospects Search for Industry Terms and Monitor Prospects && Competitors – http://twitter.com/#!/search-Competitors – http://twitter.com/#!/search-advanced -Get Alertsadvanced -Get Alerts

• Use Dashboards, Sentiment Analysis and Use Dashboards, Sentiment Analysis and Monitoring Platforms – Hootsuite, Social Monitoring Platforms – Hootsuite, Social Mention, Argyle SociMention, Argyle Social al

Social media dosSocial media dos

• DoDo Polish & Promote your Online Brand Everyday in Polish & Promote your Online Brand Everyday in Every WayEvery Way

• DoDo Discover, Create and Share Interesting, Discover, Create and Share Interesting, Informative and Humorous Content – Build Trust – Informative and Humorous Content – Build Trust – Give to GetGive to Get

• DoDo Expand and Leverage Connections Expand and Leverage Connections

• DoDo Focus on Keyword Usage and Analysis – Use Focus on Keyword Usage and Analysis – Use Google AlertsGoogle Alerts

• DoDo Generate Links and Ask for Directory Generate Links and Ask for Directory Recommendations Recommendations

• DoDo Integrate Social Media Marketing with Traditional Integrate Social Media Marketing with Traditional Media and CRM Strategies Media and CRM Strategies

• Do Connect with Robin Colner for Tips & Answers Do Connect with Robin Colner for Tips & Answers

Social media dont’sSocial media dont’s

• Don’tDon’t Get Discouraged – The Process is Time- Get Discouraged – The Process is Time-consuming and the Effects are Cumulativeconsuming and the Effects are Cumulative

• Don’tDon’t Broadcast Too Much About You and Your Broadcast Too Much About You and Your Business – It’s All About ThemBusiness – It’s All About Them

• Don’tDon’t Post the Exact Same Message to Every Post the Exact Same Message to Every Social Network All the TimeSocial Network All the Time

• Don’tDon’t Keep all Your Contacts in Cyberspace – Keep all Your Contacts in Cyberspace – Continue to Build Connections in Person Continue to Build Connections in Person

• Don’tDon’t Limit Your Participation to Just the Big 4 Limit Your Participation to Just the Big 4 SitesSites

• Don’tDon’t Login to Social Networks at 11pm if You Login to Social Networks at 11pm if You Need SleepNeed Sleep

Remember to keep a sense of Remember to keep a sense of humorhumor

Connect with Robin Colner and Connect with Robin Colner and Digistar MediaDigistar Media

• E-Mail: [email protected]: [email protected]

• Facebook: Facebook: www.facebook.com/DigistarMediawww.facebook.com/DigistarMedia

• Twitter: http://twitter.com/RobinColnerTwitter: http://twitter.com/RobinColner

• LinkedIn: LinkedIn: www.linkedin.com/in/RobinColnerwww.linkedin.com/in/RobinColner

• LinkedIn: LinkedIn: www.linkedin.com/in/DigiStarMediawww.linkedin.com/in/DigiStarMedia

• Phone: 914-826-5512Phone: 914-826-5512

Customer acquisition through inbound Customer acquisition through inbound marketingmarketing

Inbound Marketing channels Inbound Marketing channels b2b v. b2cb2b v. b2c

Thank you Thank you

Robin Colner