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HalfmoonYogaHalfmoonYoga
B•B•Q
How to Get the Most Out of Email Marketing
Top Tips from Constant Contact
© 2014
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The Small Business Builder & Constant Contact Evangelist
kathyennis.co.uk
@kathyennis
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
Campaigns & Newsletters | Email | Email + Social | Next Steps
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marketing
Campaigns & Newsletters
At its core, marketing is abouteliciting a physical and measureable
response
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pull response
Campaigns & Newsletters
What is acampaign?
push content
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Campaigns & Newsletters
What is anewsletter?
Campaigns & Newsletters | Email | Email + Social | What’s Next?
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What you know that they don’tWhat you have access to that they don’t“Original” isn’t required… just be interesting and relevant
What do I say?
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How much is enough?
Focus.Less is more.
?51%
November 2013
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A picture is worth...
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A picture is worth...Pictures get 47% more click-through activity than content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile devices…
A picture is worth...
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Repurpose & Reuse
Who is it “from?”What’s the “subject?”When do you send your communication?
Now, later or neverThree little words that rule your world
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Who is it from?Winning the battle of priorities
How will you be most recognisable?
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Look greatBrand consistency
Subject lineWinning the battle of priorities
2SECONDS 2WORDS2TODAY
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Monthly is most common
Ask yourself: “When are my readers likely to take the action I want?”
When to send
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Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text labels)
Practical advice
(and on your mobile device)Test it on yourself!
Campaigns & Newsletters | Email | Email + Social | Next Steps
Email + Social
It influences decisions
74%Rely on social networks to guide purchase decisionssource: Fedelta
55%Share purchases on social networkssource: Fedelta
68%Learn more about a charity if they see a friend posting about it source: MDG Advertising
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Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
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Email + Social
Email + Social
Campaigns & Newsletters | Email | Email + Social | Next Steps
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Next Steps
Tools to expand your reachSocial media buttons
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At registerWith the bill at end of the mealOn registration formsOn your business cards
Next Steps
Tools to expand your reachOffline
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Web sign-up tool(app for website, Facebook, etc)
Next Steps
Tools to expand your listOnline
Content calendar for all channelsS M T W T F S
1 2 Tips for Spring• Newsletter• Facebook• Twitter• LinkedIn
3 4 5
6 7 Motivation Monday• Facebook• Pinterest
8 9 10 11 New Product • Newsletter• Facebook• Twitter
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13 14 Motivation Monday• Facebook• Pinterest
15 16 Staff Pics• Facebook• Instagram• Newsletter
17 18 19
20 21 Motivation Monday• Facebook• Pinterest
22 23 24 Event Photos• Facebook• Twitter
25 26
27 28 Motivation Monday• Facebook• Pinterest
29 Sale• Newsletter• Facebook• Twitter
30 Newsletter• Email• Facebook• Twitter
regular newsletter
blog post
theme days
multimedia
news/promotions
HalfmoonYogaHalfmoonYoga
B•B•Q
OFFERA FREE 60-Day
Constant Contact trial:
kathyennis.co.uk/email
You get:
• Email marketing coach• List-building tools• Professional templates• Social media integrations• AND events, surveys,
offers
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The Small Business Builder & Constant Contact Evangelist
kathyennis.co.uk
@kathyennis
Thank You
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