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Corporate Sponsorship
1013 questions to get you started
Common Misconceptions
“My business is too small.
Sponsorship is for “big”
companies
” “We cannot offer much value to
sponsors”.
By answering the following questions, you will realize that your company can add value to sponsors by building relationships with brands that fit your mission.
What is the benefit?
When seeking sponsorship, remember why they benefit. A company sponsors an event for either brand awareness, lead generation or corporate social responsibility. Provide examples and generate innovative ideas for brand building that will help your sponsor get the maximum bang for his buck. Understand their business needs and explicitly state and show what places can be branded, what activities can be done at the venue, and so on.
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Why is my audience valuable?
This is perhaps the most important thing for your sponsor. Consider which companies align with your brand and want to talk to your audience.
Information you should provide:
Who is your audience?
How many will come?
Demographic information (age, education, profession, income group)
Promotion and Media Plans to attract the audienceREGISTER TODAY!
How is my event credible?
Build Credibility A company is always
weary about what the outcome of their sponsorship will be. They might not get what they signed up for and end up losing money. In order to build your credibility as the host, provide the potential sponsor some information about previous events.
To include in proposal:
CD full of images, videos, and highlights
Testimonials from attendees and sponsors
Add some PR clippings List of previous
sponsors and their benefits
Attendance highlights and demographic
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Keep in Mind
Seeking sponsorship is not necessarily about asking for the big money upfront, it is
about finding your company a new partner that wants to work with you so you both
grow and both become more successful.
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Sponsorship E-Course
If you want more information, consider our Sponsorship E-course developed to give you answers and an extensive understanding of corporate sponsorship.
You’ll learn how to:•Better understand the assets that YOU have to sell•Create a plan that will GET you sponsorship dollars•Deliver persuasive presentations•Discover “hidden” assets that can be leveraged•Learn how to use audience engagement elements in proposals•Steps in the solicitation process•And more!
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Contact Us
For more information email us at: [email protected]
www.MACsWomenOnline.com
eCOURSE STARTS ON JANUARY 25, 2012
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